Zone Labs Launches Media Campaign to Help Internet Users Defend the Net; Resources for Consumers at Safe.ZoneLabs.com, Sponsorship of SafeKids.com

The multi-faceted initiative will help consumers understand how toprotect their families from the myriad threats lurking on theInternet. At the new consumer education portal, safe.zonelabs.com,people can now download a free, 18-page guide called "How to Protectyour Family Online." The guide, written in conjunction with thesecurity experts at Zone Labs, offers safety tips for Internet use andinformation on software-based security programs, as well as real-lifeexplanations of the most insidious threats such as spyware, viruses,hackers and more.

"At Zone Labs, we have always been committed to keeping peoplesafe online," said Laura Yecies, general manager at Zone Labs. "Withsafe.zonelabs.com, we are now arming consumers with knowledge andtools in addition to the strongest technology available to keep theirfamilies safe from hackers and other online predators."

At the safe.zonelabs.com site, consumers can also download thecompany's free, award-winning ZoneAlarm personal firewall, designedfor anyone looking for strong, basic protection from Internet threats.

Additionally, Zone Labs recently signed on as the primary sponsorof the popular SafeKids.com, a comprehensive Web site dedicated tohelping families make smart choices about technology and the Internet.SafeKids.com is the brainchild of award-winning journalist Larry Magidand features relevant news and analysis, easy-to-understanddescriptions of common Internet threats, fun activities for kids andlinks to other useful resources for parents to keep their childrenprotected.

"At any given moment, kids are more likely to be online thanadults," said Larry Magid, founder, SafeKids.com. "Hackers know thisand lure children with flashy pop-ups and fake prizes that are reallymalicious attacks intended to give the hacker control of the computerand access to personal information such as passwords and credit cardnumbers. I applaud Zone Labs for making an effort to help educatefamilies about the dangers online."

The third element of the Defend the 'Net campaign was created toprovide the media with a multitude of resources in order to bettereducate their readers, listeners and viewers about Internet risks. Itconsists of a special media Web site featuring free contributedarticles for publication, radio and print public serviceannouncements, an art and graphics gallery, statistics, a dictionaryof common Internet-related terms, video clips of available b-roll forbroadcast outlets, story ideas, and a list of recommended Web sitesfor consumers. Interested members of the media should e-mailpress@zonelabs.com for more information.

"Zone Labs has always been known as the leader in completeInternet security solutions. Yet as hackers get more savvy and the PCbecomes a commodity worth monetary value on the black market,consumers must also use care as they surf the 'Net," said Yecies."Armed with the right information, people can defend the integrity ofthe Internet and defeat those who would exploit it for criminalpurposes."

About SafeKids.com

SafeKids.Com, SafeTeens.Com and The Online Safety Project areoperated by Larry Magid, a noted broadcaster and syndicated columnistand author of numerous articles about online safety.

About Check Point Software Technologies Ltd.

Check Point Software Technologies Ltd. (www.checkpoint.com) is theworldwide leader in securing the Internet. It is the market leader inthe worldwide enterprise firewall, personal firewall and VPN markets.Through its NGX platform, the company delivers a unified securityarchitecture for a broad range of perimeter, internal and Web securitysolutions that protect business communications and resources forcorporate networks and applications, remote employees, branch officesand partner extranets. The company's ZoneAlarm product line is one ofthe most trusted brands in Internet security, creating award-winningendpoint security solutions that protect millions of PCs from hackers,spyware and data theft. Extending the power of the Check Pointsolution is its Open Platform for Security (OPSEC), the industry'sframework and alliance for integration and interoperability with"best-of-breed" solutions from over 350 leading companies. Check Pointsolutions are sold, integrated and serviced by a network of more than2,200 Check Point partners in 88 countries.

(C)2003-2005 Check Point Software Technologies Ltd. All rightsreserved.

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