Will Ferrell Stars in Sprint Commercials and Exclusive Mobile Video Shorts

Aiming to rev the engines of both NASCAR and Will Ferrell fansalike, Sprint (NYSE:S) is releasing a series of original commercialsfeaturing Will Ferrell, popular comedian and star of this summer'sNASCAR-themed film "Talladega Nights: The Ballad of Ricky Bobby,"promoting Sprint's exclusive mobile content from the movie. As thetitle sponsor of the NASCAR Nextel Cup Series(TM), Sprint is a leadingpromotional sponsor of the movie and the only sponsor creatingoriginal television ads and mobile content starring Ferrell. The firstcommercial will debut at the Pepsi 400, the NASCAR Nextel Cup Seriesrace at Daytona International Speedway on Saturday, July 1, on Fox.

The commercials - produced by TBWA\Chiat\Day in New York and setto begin airing nationwide in early July - feature Ferrell incharacter as NASCAR driver and national hero Ricky Bobby, hanging outin an RV trailer splashed floor to ceiling with his sponsors' productsand watching exclusive clips from his new movie on a Sprint Phone.Sprint and Chiat\Day worked closely with Ferrell and his long-timewriting partner Adam McKay (writer/director for "Saturday Night Live"and "Anchorman: The Legend of Ron Burgundy") to ensure the spots trulyreflected the character of Ricky Bobby.

"In these spots, Will Ferrell isn't promoting the exclusive moviecontent available on Sprint phones - Ricky Bobby is," said Mike Goff,vice president on national advertising at Sprint. "Just like any goodNASCAR driver, Ricky is truly devoted to his team sponsors, and thatcomes through loud and clear in our commercials. What results isincredibly funny, but each spot clearly delivers the message that onlySprint customers can get this exclusive movie content on theirwireless phones."

During the commercial shoot in May, Sprint also set upnon-scripted scenarios, allowing Ferrell and McKay to improvisevarious off-the-wall situations involving Ricky Bobby. In one, he'stalking to his friend Michael, a live chicken standing on the roof ofhis car. In another, he's posing for a glamour calendar. Takingfootage from these improvised scenes, Sprint produced a variety ofmobile video shorts that will be available to Sprint Vision customersat no additional charge for a limited promotional period, beginningJuly 1. Sprint also will offer custom Ricky Bobby Ringers, Call Tonesand Telecard Greetings at $2.50 each.

Visit www.sonypictures.com/movies/talladeganights for moreinformation about the movie, and find all the exclusive mobile content-- including versions of the commercial not being shown on nationaltelevision -- on Sprint phones. Additional information also isavailable on www.sprint.com.

About Sprint Nextel

Sprint Nextel offers a comprehensive range of communicationsservices bringing mobility to consumer, business and governmentcustomers. Sprint Nextel is widely recognized for developing,engineering and deploying innovative technologies, including tworobust wireless networks offering industry leading mobile dataservices; instant national and international walkie-talkiecapabilities; and an award-winning and global Tier 1 Internetbackbone. For more information, visit www.sprint.com.

About TBWA\CHIAT\DAY New York

TBWA\Chiat\Day is part of TBWA Worldwide. Clients include Absolut,adidas, Apple, Beiersdorf, Embassy Suites Hotels, Energizer, Infiniti,Masterfoods, Nissan, Pepsi, Pennzoil, Sara Lee, Sprint Nextel,PlayStation and Visa.

TBWA Worldwide (www.tbwa.com), Advertising Age magazine's 2004Global Agency Network of the Year, is one of the world's fastestgrowing top ten agency networks. TBWA creates disruptive ideas forglobal clients, including Absolut, adidas, Apple, Beiersdorf,Haagen-Dazs, Henkel, Masterfoods, McDonald's, Michelin, Nissan andSony PlayStation. In 2005, TBWA has been recognized as the mostawarded network at the Clio Awards and for the second year in a row,as the most awarded network at Cannes, The One Show and AdFest. TBWAhas 239 offices in 75 countries, and approximately 8,300 employeesworldwide.

About Columbia Pictures

Columbia Pictures, part of the Columbia TriStar Motion PictureGroup, is a Sony Pictures Entertainment company. Sony PicturesEntertainment (SPE) is a subsidiary of Sony Corporation of America(SCA), a subsidiary of Tokyo-based Sony Corporation. SPE's globaloperations encompass motion picture production and distribution;television production and distribution; digital content creation anddistribution; worldwide channel investments; home entertainmentacquisition and distribution; operation of studio facilities;development of new entertainment products, services and technologies;and distribution of filmed entertainment in 67 countries. SonyPictures Entertainment can be found on the World Wide Web athttp://www.sonypictures.com.