Live Your Golf Fantasy and Play Like a Pro

Amateur golfers from across America can test their skills on some of the game’s most challenging courses in a tournament delivering an authentic PGA TOUR playing experience. Those who sign up for the "Nature Valley Amateur” will compete at one of six of the PGA TOUR’s premier TPC courses for a chance to vie for the amateur title at the home of THE PLAYERS Stadium Course – TPC Sawgrass. Nature Valley Granola Bars – an official sponsor of the PGA TOUR – created the "Nature Valley Amateur” to give enthusiasts a chance to play like a pro inside the ropes with fast greens, high rough and Sunday pin placements. The event is managed by Nature Valley and consists of six regional tournaments leading to the championship weekend event at TPC Sawgrass on Nov. 2 and 3, 2007. Regional qualifying rounds are scheduled for: July 30 – TPC Piper Glen, N.C. Aug. 13 – TPC Michigan, Mich. Aug. 13 – TPC Jasna Polana, N.J. Aug. 20 – TPC Craig Ranch, Texas Sept. 10 – TPC Scottsdale, Ariz. Sept. 17 – TPC Tampa Bay, Fla. "We are very excited to partner with Nature Valley to provide amateur golfers this unique opportunity to experience playing some of the outstanding facilities within our TPC Network under authentic tournament-like conditions,” said Rob Ohno, the PGA TOUR’s Senior Vice President, Corporate Marketing. "Nature Valley is very enthusiastic about maximizing its official marketing partnership with the TOUR and we believe this is a fun, creative way to reach golf enthusiasts who truly enjoy a challenge.” All recreational golfers – men and women – with an established USGA handicap between 0 and 24 are eligible to compete in the "Nature Valley Amateur.” Winners from both flights at the regional tournaments will advance to the championship event at the newly renovated THE PLAYERS Stadium Course at TPC Sawgrass – where the infamous island green at No. 17 awaits. Regional winners will also receive trophies, a practice round of golf at TPC Sawgrass, a pairing dinner prior to the tournament and a Championship weekend gift bag. "This is an opportunity for golf enthusiast to experience the game like never before,” says Kristen Leone, Nature Valley marketing. "Due to our long-standing relationship with the PGA TOUR, we are excited to deliver an authentic playing experience at championship quality courses.” Register today and be the first ever to take home the "Nature Valley Amateur” title. For the official rules and registration visit www.naturevalleygolf.com. An Official Sponsor of the PGA TOUR Nature Valley is committed to delivering an authentic experience to avid golfers. The "Nature Valley Amateur” is a rare opportunity for golfers who enjoy a healthy, active and outdoor lifestyle to compete like a pro in a PGA TOUR experience. The "Nature Valley Amateur” is a natural extension of Nature Valley brand’s long established commitment to golf. Nature Valley has been the Official Natural Energy Bar of the PGA TOUR and Champions Tour since 2000. As a result, Nature Valley has had a presence at more than 35 tournaments annually, distributing samples for fans and volunteers. In addition, Nature Valley sponsors the PGA TOUR’s Caddy Hat Program, providing hats and towels to every caddy without a hat sponsorship. The success of this partnership inspired Nature Valley to develop the "Nature Valley Amateur.” *Nature Valley® is a registered trademark of General Mills, Inc. About Nature Valley Nature Valley® created the granola bar category in 1975 and brings great taste to active consumers looking for wholesome snacks. Nature Valley consists of five great-tasting granola bar lines: Crunchy Granola Bars, Chewy Trail Mix Bars, Yogurt Granola Bars, Sweet & Salty Nut Granola Bars, and Healthy Heart Chewy Granola Bars. Nature Valley is also the Official Natural Energy Bar of the PGA TOUR, the United States Ski and Snowboarding Association, Nature Valley NASTAR, Association of Volleyball Professionals, Cross County Ski Areas Association, Vail Resorts, Aspen Resorts, Myrtle Beach Golf Holiday and the Warren Miller Film Tour. In addition, Nature Valley is a sponsor of the Student Conservation Association and the Nature Valley Grand Prix. About the PGA TOUR The PGA TOUR is a tax-exempt membership organization of professional golfers. Its primary purpose is to provide competitive earnings opportunities for past, current and future members of the PGA TOUR, Champions Tour and Nationwide Tour; to protect the integrity of the game; and to help grow the reach of the game in the U.S. and around the world. In 2007, the three Tours will compete in approximately 110 events for approximately $340 million in prize money. Tournaments are being held in six countries outside the U.S. and in 36 states. In addition to providing competitive opportunities for its membership, TOUR events also generate significant funds for local charities. In fact, the three Tours have surpassed the $1 billion mark in overall charitable contributions. The PGA TOUR’s web site address is www.pgatour.com and the company is headquartered in Ponte Vedra Beach, FL.