Limited Brands, Inc. Selects Retail and Apparel Solutions from SAP

NEW YORK, Jan. 17 /PRNewswire-FirstCall/ -- SAP AG today announced that leading upscale branded consumer packaged goods company Limited Brands has selected SAP for Retail, including the SAP(R) Apparel and Footwear (SAP AFS) application, to manage its brand portfolio, retail operations and global supply network. Limited Brands will centralize its operations on the SAP platform, replacing disparate legacy systems with SAP software and leveraging industry-specific applications such as SAP POS Data Management to increase responsiveness to market demand, gain operational efficiencies and support the ongoing growth of its brands. The announcement was made at the National Retail Federation conference held in New York, January 16-19.

Based in Columbus, Ohio, Limited Brands sells women's intimate apparel, personal care products and women's and men's apparel under various trade names and through more than 3,800 stores. With approximately 2,000 users, the company will adopt SAP's vertical industry applications for retail and apparel companies as well as the industry-leading enterprise management capabilities of mySAP(TM) ERP. Powered by the SAP NetWeaver(TM) platform, the set of solutions will allow Limited Brands to leverage existing technology investments while incrementally adopting new business management offerings from SAP.

SAP for Retail is an integrated solution set that helps retailers manage business processes across the entire enterprise, from headquarters to the store level. It allows companies to profitably serve consumer demand across multiple channels with a broad suite of retail-specific capabilities, ranging from merchandise management and planning to workforce management.

SAP Apparel and Footwear will provide Limited Brands with comprehensive control over its global supply network. SAP's integrated retail and supply chain solutions link supply directly to demand, shortening lead times and enabling companies to react quickly to changes in consumer demand.

"Limited Brands boasts some of the best-known and best-operated brands in fashion retailing, and we are pleased that they are joining the ever-growing number of leading retailers that have selected solutions from SAP," said Jim McMurray, senior vice president, Retail, SAP. "With deep expertise in business process improvement for both retail and apparel companies, SAP is uniquely positioned to serve companies seeking maximum strategic advantage and return on their IT investment."

About SAP

SAP is the world's leading provider of business software solutions*. Today, more than 24,450 customers in over 120 countries run more than 84,000 installations of SAP(R) software-from distinct solutions addressing the needs of small and midsize businesses to enterprise-scale suite solutions for global organizations. Powered by the SAP NetWeaver(TM) platform to drive innovation and enable business change, mySAP(TM) Business Suite solutions are helping enterprises around the world improve customer relationships, enhance partner collaboration and create efficiencies across their supply chains and business operations. SAP industry solutions support the unique business processes of more than 25 industry segments, including high tech, retail, public sector and financial services. With subsidiaries in more than 50 countries, the company is listed on several exchanges, including the Frankfurt stock exchange and NYSE under the symbol "SAP." (Additional information at http://www.sap.com/ )

(*) SAP defines business software solutions as consisting of enterprise resource planning and related software solutions such as supply chain management, customer relationship management, product lifecycle management and supplier relationship management.

About Limited Brands

Limited Brands, through Victoria's Secret, Bath & Body Works, Express, Limited Stores, White Barn Candle Co. and Henri Bendel, presently operates 3,835 specialty stores. Victoria's Secret products are also available through the catalogue and http://www.victoriassecret.com/.

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