16.02.2006 17:47:00
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Best Buy Haas CNC Racing Adds SanDisk as Associate Sponsor of Car Number 66 in Nextel Cup Series
SanDisk, the world's largest supplier of flash memory data storageproducts, will have its logo displayed on the quarter panels of theNo. 66 Best Buy entry throughout the 2006 season. In addition, theSanDisk sponsorship will be highlighted on team uniforms, trailers andmerchandising items. SanDisk will also have a presence in the Best BuyFun Zone Technology vehicle, a mobile unit featuring interactivetechnology displays that will make appearances at select races.
"We're excited to partner with Best Buy and Haas CNC Racing," saidBo Ericsson, SanDisk's vice president of corporate marketing. "Ourcompany is synonymous with innovation and quality, and we feel theBest Buy Haas CNC team exemplify those values. Best Buy has been agreat partner to our company and this sponsorship is an opportunity topromote our brand and remind fans that many SanDisk products areavailable at their local Best Buy store."
"SanDisk coming on board is the first of many exciting sponsorshipannouncements for the Best Buy Haas CNC Racing program," said MikeLinton, chief marketing officer, Best Buy. "SanDisk is a leader in theindustry and we're proud to have their support as we build a name forBest Buy Haas CNC Racing."
While this sponsorship is SanDisk's first foray into auto racing,the company's products have been around race tracks for years. Manyprofessional photographers use SanDisk high-performance, high-capacitystorage cards in their digital cameras, while a number of race fanslikely carry SanDisk storage cards in their multimedia mobile phones.
Members of the Motorsports press are increasingly using USB flashdrives in place of floppy disks, compact discs with read/writecapability and other storage devices in their personal computers andlaptops. SanDisk is the largest seller of USB flash drives in theUnited States.
"Our goal is to have everyone in racing use our products,including the fans," said Ericsson. "SanDisk is all about speed andtechnology, so it makes perfect sense for us to be associated withMotorsports, where excelling in both of those areas is a primarygoal."
The SanDisk logo will appear on the No. 66 Best Buy Chevrolet inthe Feb. 16 Gatorade Duel 150 event, and the Feb. 19 Daytona 500NASCAR Nextel Cup race at Daytona International Speedway.
About Best Buy Co., Inc.
Best Buy Co., Inc. (NYSE:BBY) is an innovative Fortune 100 growthcompany that continually strives to create superior customerexperiences. Through more than 930 retail stores across the UnitedStates and in Canada, our employees connect customers with technologyand entertainment products and services that make life easier and morefun. We sell consumer electronics, home-office products, entertainmentsoftware, appliances and related services. A Minneapolis-basedcompany, our operations include: Best Buy (BestBuy.com andBestBuy.ca), Future Shop (FutureShop.ca), Geek Squad (GeekSquad.comand GeekSquad.ca) and Magnolia Audio Video (Magnoliaav.com). Wesupport our communities through employee volunteerism and grants fromThe Best Buy Children's Foundation.
About Haas CNC Racing
The Haas CNC Racing team is owned by Gene Haas, who founded HaasAutomation in 1983. Based in Oxnard, California, Haas Automation isthe largest machine tool manufacturer in the United States.
The race team is currently based in Harrisburg, NC, where itoccupies a 40,000-square-foot building containing both the businessoffices and the garage where Haas cars are prepared for upcomingraces. In addition to the No. 66 Nextel Cup entry, the team alsofields the No. 00 car in the NASCAR Busch Series. The team recentlybroke ground on a new state-of-the-art 140,000-square-foot shop on 23acres at the Kannapolis, N.C., Gateway Business Park.
About SanDisk
SanDisk is the original inventor of flash storage cards and is theworld's largest supplier of flash memory data storage card productsusing its patented, high density flash memory and controllertechnology. SanDisk is headquartered in Sunnyvale, CA with more thanhalf its sales outside the U.S.
SanDisk's web site/home page address: http://sandisk.com
SanDisk and the SanDisk logo are trademarks of SanDiskCorporation, registered in the U.S. and other countries.
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