AMS Appoints Michael D. Molina as Executive Vice President of Human Re

    Business Editors

    SAN DIEGO--(BUSINESS WIRE)--Feb. 15, 2005--Advanced Marketing Services, Inc. (AMS) (NYSE:MKT), a leading global provider of customized wholesale and distribution services to book retailers and publishers, today announced the appointment of Michael D. Molina as AMS' Executive Vice President of Human Resources.
    Molina, who previously served as Vice President of Human Resources at Gateway Computer Corporation, will be responsible for all global human resource activities at AMS, with an emphasis on strategically aligning human resources activity with business objectives.
    Bruce C. Myers, AMS' President and Chief Executive Officer, said, "I am pleased to announce the addition of Michael Molina to the executive team at AMS. Michael's vast range of multi-national experience includes all aspects of the human resource function, such as recruitment and retention, compensation and benefits, mergers and acquisitions, strategic business planning and development, organization design, and Human Resources information systems on both domestic and international levels."
    Molina spent the past five years as Vice President of Human Resources at Gateway Computer Corporation, and prior to that was with Mobil Corporation and Marathon Oil. He holds a B.S. in Public Relations from West Virginia University, and a M.S. in Industrial & Labor Relations from West Virginia University.

    ABOUT ADVANCED MARKETING SERVICES, INC.

    Headquartered in San Diego, California, Advanced Marketing Services, Inc. (AMS) is a leading global provider of customized wholesaling, distribution and publishing services to the book industry. The Company has operations in the U.S., Canada, Mexico, Singapore, the United Kingdom and Australia and employs approximately 1,400 people worldwide. AMS provides a full range of value-added services that provide its retail customers with book buying advice and expert supply chain management, including advertising and promotional support, to ensure the success of their book programs. The Company's proprietary Vendor Managed Inventory (VMI) software is a unique tool that allows its book specialists to manage efficiently and effectively the book distribution supply chain for the benefit of its membership warehouse club customers. Through its Publishers Group Worldwide affiliation of independent publishers, AMS provides independent publishers with exclusive full service English language sales and distribution services.
    Recent public announcements about Advanced Marketing Services, Inc. are available on both the Company's Website, www.advmkt.com, and on Business Wire, www.businesswire.com.

    Forward-looking statements in this public announcement are made under the safe harbor provisions of the Private Securities Litigation Reform Act of 1995. All statements other than statements of historical fact are forward-looking statements that involve risks and uncertainties.
    Certain important factors could cause results to differ materially from those anticipated by the forward-looking statements, including the results of the independent audit of the Company's financial statements, the ongoing internal review, and other factors discussed from time to time in reports filed by the Company with the Securities and Exchange Commission. The Company does not assume any duty to update forward-looking statements. Such statements are based on information available as of the date hereof, and are made only as of the date of this public announcement.

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CONTACT: Advanced Marketing Services, Inc. Chuck Williams, 858-450-3545 (Investor Relations) chuckw@advmkt.com or The Allen Group Don Allen, 949-683-2450 dballen@attglobal.net

KEYWORD: CALIFORNIA INDUSTRY KEYWORD: ADVERTISING/MARKETING PUBLISHING HUMAN RESOURCES MANAGEMENT CHANGES SOURCE: Advanced Marketing Services, Inc.

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