23.01.2008 05:01:00
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AMD Unleashes the ATI Radeon(TM) HD 3400 and ATI Radeon(TM) HD 3600 Series, Delivering Leading-Edge Graphics Technology With Full Support for DirectX(R) 10.1, PCI Express(R) 2.0 and DisplayPort(TM)
AMD (NYSE:AMD) today announced the introduction and availability of the
ATI Radeon™ HD 3400 and ATI Radeon™
HD 3600 series, the leading-edge entry-level and mainstream graphics
processors (GPU) in the ATI Radeon™ HD 3000
series. Ranging in price from USD $49-$65 suggested e-tail pricing (SEP)
for the ATI Radeon HD 3400 series and USD $79-$99 SEP for the ATI Radeon
HD 3600 series1, the new graphics solutions
deliver unmatched value to the consumer. Both series continue to advance
AMD’s leadership by delivering display
connectivity through DisplayPort™ integrated
into the GPU2, allowing AMD to exceed current
manufacturing expectations in the industry. As part of the first family
of graphics cards built using 55nm process technology3,
both series provide exceptional performance-per-watt for a quiet and
power-efficient experience at unbelievable price points.
Blu-ray or HD DVD disc playback can be enjoyed in full HD glory (1080p)4
thanks to AMD’s proprietary unified video
decoder (UVD) technology found on the ATI Radeon HD 3400 and ATI Radeon
HD 3600 series, ensuring movies play back smoothly and with incredible
detail. Immersive home theater environments can be created using the
built-in support for six-channel (5.1) Dolby Digital®
surround audio transmission through HDMI. In addition, the ATI Radeon™
HD 3450 will support fully silent (passive) cooling, delivering the
ideal solution for home theater PCs.
"With the ATI Radeon HD 3400 and ATI Radeon
HD 3600 series, AMD is delivering outstanding graphics performance to
the mainstream,” said Rick Bergman, senior
vice president, AMD Graphics Products Group. "AMD
is leading the industry by delivering top-to-bottom DirectX®
10.1 support with modular graphics capabilities for easy upgradeability.
It’s part of our commitment to deliver The
Ultimate Visual Experience™ to more users
than ever before.”
AMD continues its display leadership with both series by offering the
world’s first GPUs with integrated
DisplayPort support. DisplayPort offers twice the bandwidth of DVI, and
is poised to deliver low-cost high resolution and bit-depth panels.
"Dell and AMD have been leaders in driving
the DisplayPort standard since its inception,”
said Bruce Montag, office of the CTO, Dell. "AMD
is demonstrating its technology leadership with the introduction of dual
integrated DisplayPort capability in the ATI Radeon HD 3400 and ATI
Radeon HD 3600 series graphics.”
Gamers looking for graphics processors that allow for further
scalability will find that both series boast ATI CrossFireX™,
which delivers the option of multi-GPU upgradeability. ATI Hybrid
Graphics will allow users to combine an ATI Radeon™
HD 3400 GPU with a compatible AMD 7-Series chipset to provide
exceptional 3D performance as part of the upcoming AMD mainstream
high-definition "Cartwheel" codenamed desktop platform, adding further
value to the gaming experience. With support for Microsoft®
DirectX 10.1 support, gamers can play the top HD games with life-like 3D
graphics, stunning realism, and great shading effects. Full support for
PCI Express® 2.0 technology allows for twice
the throughput of current PCI Express cards5,
which means gamers will be ready for demanding graphic applications.
The ATI Radeon HD 3400 and ATI Radeon HD 3600 series have already
enjoyed broad customer adoption and are designed into a significant
number of major OEM mainstream and entry-level PCs scheduled to be
shipped in 2008.
The official launch event, highlighting both series in depth, will be
held in Beijing, China on Wednesday, January 23, 2008.
About AMD
Advanced Micro Devices (NYSE:AMD) is a leading global provider of
innovative processing solutions in the computing, graphics and consumer
electronics markets. AMD is dedicated to driving open innovation, choice
and industry growth by delivering superior customer-centric solutions
that empower consumers and businesses worldwide. For more information,
visit http://www.amd.com.
AMD, the AMD Arrow logo, ATI, the ATI logo, CrossFire, Radeon, The
Ultimate Visual Experience, and combinations thereof, are trademarks of
Advanced Micro Devices, Inc. Other names are for informational purposes
only and may be trademarks of their respective owners. 1 SEP stands for suggested e-tail price.
Manufacturers may sell products at different e-tail prices to
accommodate their current demand and supply. Please check manufacturer
Web site for more details.
2 The ATI Radeon™ HD
3400 and ATI Radeon™ HD 3600 series have full
support for DisplayPort™ as it is built into
the processor itself; availability in consumer products is determined by
the specific solution provider (board partner, PC manufacturer or
notebook vendor).
3 The first family of graphics built using 55nm
process technology is the next-generation ATI Radeon™
HD 3000 series.
4 An HD monitor is required to experience
Blu-ray or HD DVD disc playback with the ATI Radeon™
HD 3400 and ATI Radeon™ HD 3600 series.
5 The peak throughput of PCI Express 2.0 is 5
Gbps per lane in each direction, vs. 2.5 Gbps per lane in each direction
for PCI Express 1.1.
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