AG Interactive, Samsung and Just Rams to Deliver Sports Illustrated and Def Jam Mobile Content on MMC Cards

SAN FRANCISCO and LONDON, Sept. 26 /PRNewswire/ -- AG Interactive, the new media subsidiary of American Greetings Corporation and Just Rams Plc., a major European value-added memory card supplier, announced today they will distribute Multimedia Cards (MMCs) sponsored by Samsung Electronics to attendees of the CTIA Wireless IT & Entertainment Show in San Francisco this week. The cards are available at the AG Interactive show headquarters in Booth #1609.

The promotional 64MB MMCs will be loaded with original, mobile video content from AG Interactive -- including Sports Illustrated Swimsuit Model programs as well as a mix of action sports programming. The cards will also show a preview of the programs from the recently unveiled Def Connect mobile video network, including Def Jam Mobile Comedy and Poetry performances, Funkmaster Flex Car Shows, History Makers and Entertainers Classic Basketball Rucker Park.

Bryan Biniak, senior vice president of AG Interactive will demonstrate the cards in action on a Samsung mobile phone during a panel entitled "Bring in the Brands" at MECCA, the Mobile Entertainment, Content, Commerce & Applications Conference affiliated with CTIA. The panel will be held today at 5:45 p.m. in room number 3D-1 in the Moscone Center.

The contents were pre-loaded by Just Rams Plc. onto MMCmobile(TM) and MMCmicro(TM) cards supplied by Samsung Electronics, the world's largest NAND flash vendor. The thumbnail-sized cards can read and write advanced media content very quickly, including photos, video clips and music files. They are compatible with Samsung phones as well as a number of other phones from such leading vendors as Nokia and Siemens.

"We're very pleased that AG Interactive and Just Rams Plc. have chosen MMCs for this exciting project," said Yves Leonard, MMCA Chair and Business Development Director of Samsung Electronics Europe. "Our cards are the preferred standard of content providers due to their royalty-free license and resulting lower cost structure, and their superior read/write performance makes them particularly attractive for multimedia-rich content delivery."

"At AG Interactive we strive to bring the most innovative and compelling content to the mobile environment," said Bryan Biniak. "By partnering with leading artists and athletes, we bring the best entertainment to the mobile genre and we're happy to share that content with the show attendees. Since CTIA boasts the most progressive mobile content users, we expect this will be a big hit at the show."

In addition to pre-loading the content, Just Rams Plc also provided full project management services from card supply, content protection, video encoding, packaging design and product distribution capabilities for the cards.

Sunil Kotecha, Managing Director of Just Rams Plc., added, "We're happy to have provided the technology that enables content to be cost-effectively brought to market on memory cards for mobile applications. We're very enthusiastic about AG Interactive's unique offerings and believe it is an important step in developing this emerging market. In the future, we see complete ranges of content being available on memory cards sold everywhere, from music and games to full-length feature films."

About AG Interactive

AG Interactive is a worldwide leader in online, instant messaging, mobile expressions and entertainment. The online group, AG.com, offers over 20,000 premium quality greetings and other types of expressive content through its popular websites including AmericanGreetings.com, BlueMountain.com, BlueMountainCards.co.uk, and egreetings.com, as well as co-branded greetings sites with leading portals. Collectively, the AG Interactive online sites represent the largest online greeting card destination in the world, attracting over two million paying subscribers and millions of unique visitors every month.

The mobile services group, AGmobile, is a leader in mobile content creation, distribution and marketing. It offers consumers a broad set of wireless and multi-media expressions and entertainment including ringtones, graphics, video and games.

Through its mobile properties, including defjammobile.com, univisionmovil.com, MIDIRingtones, Blue Mountain Mobile and Kiwee, AGmobile creates and distributes innovative content to mobile phone users through 25 wireless carriers in over ten countries and in multiple languages. By leveraging the world's largest digital library of award-winning expressive content and premium licensed content along with an unrivaled international distribution capability, AG Interactive offers consumers and business partners the premier online and mobile services available today. AG Interactive is a subsidiary of American Greetings Corporation , one of the world's leading manufacturers of social expression products, generating annual net sales of approximately $2 billion. For more information, please visit http://www.interactive.ag.com/

About Just Rams Plc.

Just Rams Plc. based in London (UK) was founded in 1989. With Samsung as a supply partner, Just Rams have now become one of Europe's leading memory producers selling all formats of memory cards and accessories into retail, VARs and online-resellers.

Just Rams have helped a number of major international corporations create their own brand in memory cards. They provide a full-service including sourcing, design and retail packaging.

Other value added services include content sourcing and memory card duplication. Just Rams have provided services for many prestigious projects such as the first major movie release and music album to be released on a memory card.

Just Rams employs 120 people and has offices in London, Paris and Madrid and this year has a turnover approaching 180M USD. More information can be found at http://www.justrams.com/

About Samsung Electronics Co. Ltd.

Samsung Electronics Co., Ltd. is a global leader in semiconductor, telecommunication, digital media and digital convergence technologies with 2004 parent company sales of US$55.2 billion and net income of US$10.3 billion. Employing approximately 113,000 people in over 90 offices in 48 countries, the company consists of five main business units: Digital Appliance Business, Digital Media Business, LCD Business, Semiconductor Business and Telecommunication Network Business. Recognized as one of the fastest growing brands, Samsung Electronics is the world's largest producer of color monitors, color TVs, memory chips and TFT-LCDs. For more information, please visit http://www.samsung.com/

MMCplus(TM), MMCmobile(TM) and MMCmicro(TM) are trademarks of MultiMediaCard Association (MMCA). For more information, visit http://www.mmca.org/

Media Contacts: Breakaway Communications for AG Interactive Pamela Preston Alicia Mickelsen 212.590.2554 (o) 212.590.2557 (o) 917.575.5830 (m) 973.229.9972 (m) ppreston@breakawaycom.com amick@breakawaycom.com Just Rams Plc Sanjiv Kotecha + 44 208 451 8700 sanjiv@justrams.co.uk Samsung Electronics Sung Hun Yon Yves Leonard + 82 31 208 3677 + 49 6196 66 3260 yon@sec.samsung.com Yves.Leonard@sseg.de