Waitrose Deploys Apigee's API Management Software to Help Build Deeper Relationships With Customers

Popular UK Supermarket Chain Leveraging APIs and Apigee to Create Connected Digital Experiences That Integrate In-Store and Online Shopping

SAN JOSE, Calif., June 23, 2015 (GLOBE NEWSWIRE) -- Apigee® (Nasdaq:APIC), developer of an intelligent API platform for digital business, announced today that Waitrose, recently named the "Nation's Favourite Food Retailer"¹ in the UK, has selected the Apigee Edge API management software as key enabling technology for its digital transformation. Waitrose is using APIs (application programming interfaces) and Apigee to build a range of innovative applications that deliver new connected digital experiences for its employees and customers.

Waitrose is leveraging Apigee to help differentiate itself from competitors by delivering applications that integrate in-store and online shopping and make it faster and easier to find, manage and buy Waitrose items. The retailer's initial APIs, which have gone live, enable employees to gain mobile access to product information within store, bringing improved customer service to the shop floor. Future consumer-facing mobile experiences will be underpinned by the Apigee platform and will go live in summer 2015.

Harry Strover, head of IT Strategy & Architecture at Waitrose, said: "Customers have a range of different requirements when they enter a store, whether it be looking for the latest product information, checking out the latest reviews and prices, or simply making a purchase. It's vital that we integrate all of these activities and deliver a personal and relevant experience around them, helping us to establish deeper relationships with our customers and engage with them in the way that works best for them.

"We want to be at the forefront of digital and Apigee is a key enabling platform for our digital transformation going forward. By managing, securing, analyzing and scaling APIs, Apigee can increase the speed at which we deliver digital experiences in a very competitive market. Apigee's analytics capabilities will be key to measuring customer adoption and use and will allow us to further enhance the customer experience in-store and online."

"Food retailers are operating in a time of great change in the UK supermarket industry, driven by the rise of convenience, online shopping, mobile and changes in shopping habits," said Ed Anuff, vice president of product strategy at Apigee. "They need to be able to adapt and innovate quickly, flexibly and efficiently in order to better engage with their customers.

"Mobile provides new opportunities for retailers to have more meaningful interactions with customers through services such as geo-location, personalized offers and loyalty programs. Waitrose is one of the UK's most popular retailers, and we look forward to helping it deliver an even better experience for its customers and employees through digital."

APIs are a key technology for businesses in today's digital world. Behind every mobile app, smart device and connected experience sits at least one API, enabling software applications to exchange data and "talk" to other applications. Apigee's intelligent API platform helps businesses use APIs to securely share data and services across devices to serve customers in a real-time, anywhere-anytime fashion and use data to continually improve the customer experience.

Waitrose is the latest in a line of UK organizations that are leveraging APIs and Apigee to improve the value they deliver to customers, partners and employees. Current EMEA Apigee customers include Morrisons, Marks & Spencer, ITV, BBC Worldwide, Inmarsat, Pearson, among many other leading companies.

Safe Harbor Statement

This press release contains forward-looking statements, including statements regarding market adoption of digital technologies, planned customer adoption and implementation of Apigee's products, and potential future opportunities between Apigee and Waitrose. These forward-looking statements are based on current expectations and are subject to inherent uncertainties, risks and changes in circumstances that are difficult or impossible to predict. Consequently, you should not rely on these forward-looking statements. Actual outcomes and results may differ materially from those contemplated by these forward-looking statements as a result of such uncertainties, risks and changes in circumstances, including without limitation risks and uncertainties related to market adoption of digital technologies, the ability of Apigee's software to meet its customers' needs, the quality of Apigee's software, support and services and related infrastructure capacity and any incorrect implementation or use of Apigee software.

The foregoing list of factors is not exclusive. Additional risks and uncertainties that could affect Apigee's financial and operating results are included under the captions "Risk Factors" and "Management's Discussion and Analysis of Financial Condition and Results of Operations" and elsewhere in Apigee's most recent quarterly report on Form 10-Q.  Apigee's SEC filings are available on the Investor Relations section of the Company's website at http://investors.apigee.com and on the SEC's website at www.sec.gov. Apigee disclaims any obligation to update the forward-looking statements provided to reflect any change in its expectations or any change in events, conditions or circumstances on which any such statement is based.

About Waitrose

Waitrose (www.waitrose.com) - named the "Nation's Favourite Supermarket"² in the UK, and winner of the Best Supermarket of the Year³ and Best Food and Grocery Retailer⁴ awards - currently has 337 shops in England, Scotland, Wales and the Channel Islands, including 60 convenience branches, and another 28 shops at Welcome Break locations. It combines the convenience of a supermarket with the expertise and service of a specialist shop - dedicated to offering quality food that has been responsibly sourced, combined with high standards of customer service. Waitrose also exports its products to 50 countries worldwide and has seven shops in the Middle East.

About Apigee

Apigee® (Nasdaq:APIC) provides an intelligent API platform for digital business. Many of the world's largest organizations select Apigee to enable their digital business, including 20 of the Fortune 100, six of the top 10 Global 2000 retail brands, and six of the top 10 global telecommunications companies. Apigee customers include global enterprises such as Walgreens, Burberry, Morningstar, eBay, and First Data. Apigee is headquartered in San Jose, California and has over 400 employees worldwide.

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¹ Conlumino Awards 2014, http://conlumino.com/?p=1536 
² Conlumino Awards, 2014
³ Which? Awards, 2014
⁴ Verdict Retail Customer Satisfaction Awards, 2014 

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