Viacom, Mattel: No More Child Web Tracker

(RTTNews) - Viacom Inc., Mattel Inc., Hasbro Inc., and JumpStart Games, Inc. have agreed to stop illegal online tracking of children.

According to New York's Attorney General Eric Schneiderman, Viacom, Mattel, Hasbro, And JumpStart violated children's Online Privacy Protection Act by allowing illegal third-party tracking technology at websites for Barbie, Nick Jr., My Little Pony, American Girl, Hot Wheels, and dozens of other sites.

A two-year probe, called "Operation Child Tracker," discovered that websites operated by these companies were home to tracking technology that illegally enabled third-party vendors, such as marketers or advertising companies, to track children's online activity.

The companies have agreed to pay fines totaling $835,000 and implement new reforms to protect children from improper tracking.

"My office remains committed to protecting children online and will continue our investigation to hold accountable those who violate the law by tracking children," said Schneiderman.