ThePlatform Named Centralized Video Management System For STARZ PLAY Arabia

(RTTNews) - thePlatform, a leading white-label video publishing company and independent subsidiary of Comcast, said it was selected by Parsifal Entertainment Group to provide the back-end video management and publishing system for STARZ PLAY Arabia.

STARZ PLAY Arabia is the new, premium content, direct-to-consumer multiplatform subscription video service for select markets in the Middle East and North Africa or MENA.

STARZ PLAY Arabia has launched a premium video-on-demand service across the MENA region. The new service relies upon thePlatform's cloud-based mpx video publishing system to support viewers across several IP-connected devices.

thePlatform's mpx provides workflow management of video ingest, metadata management, subscriber management and viewing rights enforcement. It also provides automated publishing across devices and video players and sophisticated TV data feeds to power their web and app experiences.