The Secret is Out! Lucky Announces New Chocolate Lucky Charms!

The Secret is Out! Lucky Announces New Chocolate Lucky Charms!

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    Business Editors/Food Editors
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    MINNEAPOLIS--(BUSINESS WIRE)--Jan. 26, 2005--

    Announcement marks the first new Lucky Charms(R) cereal in 40 years

    Lucky the Leprechaun's got a new gig. After 40 years of sharing his signature Lucky Charms cereal, he'll have to begin multi-tasking. The Lucky Charms you've always loved is now available in chocolate flavor. Chocolate Lucky Charms combines scrumptious chocolate taste with whole grain oats to create a magically delicious cereal that kids and adults can enjoy for years to come.
    Like regular Lucky Charms, Chocolate Lucky Charms contains Lucky's eight magical charms: hearts, shooting stars, horseshoes, clovers, blue moons, pots of gold, rainbows and balloons. It also features the great taste and nutritional benefits of regular Lucky Charms and is a good source of calcium and whole grain and 11 other essential vitamins and minerals.
    "Lucky Charms has been a family favorite at the breakfast table for 40 years. With the introduction of Chocolate Lucky Charms, we are excited to offer a new breakfast experience with the same colorful fun of Lucky's magical marshmallows in a delicious new chocolatey cereal," said Jon Horn, Associate Marketing Manager for Chocolate Lucky Charms.
    Chocolate Lucky Charms will be available in stores across the U.S. For more information on Chocolate Lucky Charms, Lucky Charms and Lucky the Leprechaun, visit www.luckycharmsfun.com.

    About General Mills:

    General Mills is a leading global manufacturer and marketer of consumer food products. Its global brand portfolio includes Betty Crocker, Pillsbury, Green Giant, Old El Paso and more. Included in the U.S. portfolio are some of the nation's most popular brands including Cheerios, Lucky Charms, Wheaties and other Big G cereal brands; Colombo, Yoplait, Totino's and Progresso. General Mills is also a leader in the bakeries and foodservice business as a major supplier of baking and other food products to the foodservice and commercial baking industries.

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--30--CLR/ms*

CONTACT: General Mills, Minneapolis Shelly Dvorak, 763-764-6451 shelly.dvorak@genmills.com or LaBreche Murray Public Relations Jocelyn Braun, 612-392-7609 jbraun@labrechemurray.com

KEYWORD: MINNESOTA INDUSTRY KEYWORD: SUPERMARKETS CONSUMER/HOUSEHOLD FOODS/BEVERAGES RETAIL PRODUCT PHOTO PHOTOWIRE SOURCE: General Mills PHOTO: 38042

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