The Diversity of Digital Marketing

PALM BEACH, Florida, December 15, 2016 /PRNewswire/ --

According to a research reported by Technavio predicts the global digital marketing spending market to grow steadily at a CAGR of around 9% during the forecast period of 2016-2020. A crucial factor that contributes to this market is its ability to track and monitor the outcome of spending on digital marketing efforts. Using digital marketing platforms, marketers can view their customer's response and measure the success of the marketing campaign in real-time, without conducting an expensive market research. Moxian Inc. (NASDAQ: MOXC), Facebook Inc. (NASDAQ: FB), LinkedIn Corporation (NYSE: LNKD), Yelp Inc. (NYSE: YELP), Twitter Inc. (NYSE: TWTR)

Statistics show that that digital marketing platforms are interactive for users, therefore engagement rate of such campaigns is higher than other marketing strategies. Digital marketing is a diverse field, and some of the solutions in this market are search of the engine optimization (SEO), search engine marketing (SEM), content marketing, influencer marketing, content automation, campaign marketing, and e-commerce marketing as well as social media marketing, social media optimization, which are becoming more and more common. 

Moxian Inc. (NASDAQ: MOXC) Moxian Inc. is a company focused on providing social marketing and promotion platforms. The company integrates social media, entertainment and business intelligence. The platforms are specifically designed to help merchants to create targeted promotional campaigns. The company has recently announced that it will further enhance its partnership with Xinhua New Media Culture Communication Co. by launching its game channel on Xinhua's Mobile App platform. The joint effort by both companies will not only provide a market place for users, but also allows game developers and promoters to adequately draw attention to gamers and new downloads from its platform.

"We view Xinhua New Media Platform as cornerstone partner as Moxian begins a new chapter following the official launch of our Moxian+ App and NASDAQ listing our stock in recent months. Today's announcement marks another milestone for the ever-growing partnership between Moxian and Xinhua New Media. With Xinhua New Media Platform's vast user base and Moxian's powerful social media-driven marketing tools, the Game Channel is poised for success, in my view," said Chairman and Chief Executive Officer of Moxian Inc., James Tan.

The Moxian User App is a platform consisting of a proprietary virtual currency, social networking, and game center. Users can earn currency by playing games, and then use those coins to redeem prizes sponsored by Moxian and client merchants. This model is designed drive potential consumers to Moxian and merchants, and also provides merchants the opportunity to advertise and run marketing campaigns. Meanwhile, the Moxian Business App is an independent app through which Merchants are able to set up a store on the Moxian platform and push promotions via a variety of methods offered on the platform, as well as view business report customized to their own shop.

Facebook Inc. (NASDAQ: FB) has constructed many ways for advertisers to reach a range of audiences on its platform. Recently, the social media giant is now in talks of exploring deals with studios, producers, and other content makers possibly bringing in original content to the company's video platform. As said by Ricky Van Veen from Facebook's Video Business Sector, "Earlier this year, we started rolling out the Video tab, a dedicated place for video on Facebook. Our goal is to kick-start an ecosystem of partner content for the tab, so we're exploring funding some seed video content, including original and licensed scripted, unscripted, and sports content, that takes advantage of mobile and the social interaction unique to Facebook. Our goal is to show people what is possible on the platform and learn as we continue to work with video partners around the world."

LinkedIn Corporation (NYSE: LNKD) is a business and employment-oriented social networking service that operates via websites that has over 467 million users on its professional platform. LinkedIn allows users to create connections amongst each other in an online social network which may represent real-world professional relationships. It offers roughly three product lines: Talent Solutions, which includes Hiring, and Learning and Development; Marketing Solutions and Premium Subscriptions. Tech giant, Microsoft, finally closed its acquisition with LinkedIn. The transaction resulted in the payment of roughly $26.4 billion in cash merger consideration.

Yelp Inc. (NYSE: YELP) connects people with local businesses by bringing word of mouth online and providing a platform for businesses and consumers to engage and execute. The Company provides local business review sites. Yelp provides a platform for consumers to share their everyday local business experiences, through reviews, tips, photos and videos, and engages directly with businesses, through reviews, phone calls and its Message the Business feature. Its platform also provides businesses of all sizes with a range of free and paid services that help them engage with consumers. The Company has a range of communities of contributors across the world that contributes the content on its platform.

Users of social media platform, Twitter Inc. (NYSE: TWTR) can now broadcast live videos directly from the mobile app, in order todifferentiate itself amid other social media rivals for real-time connections and discussions. Many celebrities use live videos and its growing very popular amongst millennials. Twitter touts itself as the platform to allow others to view what's occurring during the moment, and has had several livestreaming deals that include the National Football League and CBS News for the presidential debates.

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