Target Cuts Free Shipping Minimum To $25 For Online Orders

(RTTNews) - Target Corp. (TGT) announced that, effective immediately, all online orders of $25 or more now qualify for free shipping, with virtually no exclusions. The new minimum, decreased from $50, makes Target's new free shipping threshold among the most compelling offers in online retailing.

"We saw an enthusiastic response to our free shipping offer over the holidays. Now, whether guests are stocking up or doing fill-in shopping, we've enhanced our year-round shipping offer to be one of the best in all of retail,"said Jason Goldberger, president of Target.com and Mobile.

Target said its new $25-minimum is just one of its free fulfillment options, including always-free in-store pickup for eligible products - with more than 80% of orders ready in one hour - and free shipping on virtually all online purchases when using a Target REDcard.

The company noted that the announcement comes on the heels of its strong digital performance during the 2014 holiday season. Target.com set new sales records on Thanksgiving and Cyber Monday, while mobile accounted for 60 percent of Target.com traffic. Cartwheel, Target's digital coupon app, also added 2 million new users. Cartwheel has surpassed $1 billion in promotional sales since it launched in 2013.