Sprint Appoints Kevin Crull As Chief Marketing Officer, Effective May 31

(RTTNews) - Sprint Corp. (S) announced late Wednesday the appointment of Kevin Crull as chief marketing officer effective May 31.

In his new role, Crull will be responsible for all products and services, brand and advertising, customer acquisition and retention, and all digital and social efforts. Crull will report to President and CEO Marcelo Claure.

Most recently, Crull served nearly five years as chief operating officer and then president of Bell Media, Canada's largest media and broadcasting company. At Bell, Crull led the acquisition of CTV Globemedia in late 2010, creating the foundation for Bell Media, Inc. Following that he led the acquisition and integration of Astral Media in 2012 and 2013.

Claure said, "Kevin did an amazing job at Bell Media and I expect him to do even better at Sprint. ….As the industry shifts towards providing unique experiences and content to wireless customers, Kevin's exceptional experience will allow him to be a great contributor in Sprint's transformation journey."

Prior to Bell Media, Crull served as president of the Bell Residential Services organization, Canada's largest consumer telecommunications company.

Before that, Crull led consumer and small-business sales and marketing at AT&T Corp., and was senior vice president and general manager of AT&T's wireless initiatives.