Should You Buy Starbucks Stock Right Now?

Like caffeine intake's impact on the body throughout the day, Starbucks (NASDAQ: SBUX) has taken its investors on an up-and-down journey in the past 12 months. It has experienced double-digit daily price swings multiple times. And after soaring 32% from late December to their 52-week high in early March, shares have tanked 14% (as of March 27).This business remains a leader in the global retail coffee market. But does the consumer discretionary stock deserve a spot in your portfolio? Here's what investors need to know about Starbucks before making an informed decision.Starbucks has become a well-known brand in the restaurant space. It has figured out a formula for selling what is essentially a commodity at a premium price tag, giving consumers a top-notch experience. Credit goes to the Starbucks moniker. In fact, the brand is what makes up the economic moat.Continue readingWeiter zum vollständigen Artikel bei MotleyFool Weiter zum vollständigen Artikel bei MotleyFool