Paid Inc. Partners With FreeCause for Branded Toolbar Technology and Search to Boost Brand Loyalty, Traffic

Paid, Inc. (OTCBB:PAYD) and FreeCause (www.FreeCause.com) have signed an agreement to add FreeCause’s branded toolbar, shopping mall, and loyalty rewards program to Paid Inc.’s celebrity services offerings. This forward-thinking social marketing strategy will enable Paid to further fortify its ability to build fan loyalty, customer satisfaction, site traffic, page views and client-brand awareness.

Boston-based FreeCause is the industry leading online loyalty marketing company. The FreeCause solutions monetize internet users’ day to day activities, while also building brand awareness and strengthening brand loyalty. The actions that monetize deliver significant rewards to users – creating a positive relationship between fan and team, supporter and charity, traveler and airline.

"FreeCause’s branded toolbar and search applications translate into powerful marketing and loyalty tools for our business,” said Keith Garde, Paid, Inc. celebrity services President. "These best of class loyalty marketing applications will help us maximize reach and impact across the span of social media – reaching millions of eyeballs and energizing our clients’ growing communities of ever more loyal fans.”

"We are very impressed by FreeCause’s execution of this concept and confident that we’re joining forces with a partner who has gotten it right, not just technologically but in the messages and mission they embrace,” Garde noted. "As we establish our position as an innovator in social media marketing for the entertainment, sports and music industries, this alliance with FreeCause dovetails with our strategy for growth and further strengthens our ability to engage larger numbers of fans on a continuing basis with the kind of value propositions that cement their loyalty.”

The FreeCause Loyalty Program, related messaging and interactive content will be offered via the Paid Inc.-managed celebrity web sites and communicated to growing lists of avid fans. Paid will work with FreeCause to define the desired look of each free downloadable toolbar as well as the available search actions, reward program, and related information flow.

Aerosmith’s Aero Force One fan community, RunDMC (www.RunDMC.com), The Professional Bull Riders (www.TeamPBR.com) and veteran rockers Deep Purple (www.deep-purple.com) are among the Paid clients who will immediately adopt these revolutionary new engagement tools.

Aero Force One has launched its FreeCause search toolbar that features the Aeropoints Rewards Program that is totally free! Now when fans search the web using the toolbar, they earn Aeropoints that give them a chance to win awesome Aerosmith Rock N’ Raffle prizes like a phone call from a band member, free concert tickets, backstage tours and merchandise.

"Paid, Inc., with its high-profile clients, is an ideal partner for FreeCause in the entertainment industry,” said Michael Jaconi, Vice President of FreeCause. "They are among the first to implement such a broad range of social media tools for their clients’ fan communities. These clients, from rock stars to hip hop legends, will drive increased traffic to their sites, capture previously unrealized revenue streams, and remain on the cutting-edge of online loyalty solutions.”

Fans that download the toolbar will be given exclusive access to special, personalized messages from the celebrities that they admire, and will be able to take advantage of great deals from over 2,000 e-commerce sites in the custom-branded FreeCause Shopping Mall. These retailers represent the top e-commerce sites from travel sites like Expedia to shopping hubs like eBay, and present fans with a great opportunity to save and be rewarded for their daily purchases.

About FreeCause, Inc.:

FreeCause is an industry leading online loyalty marketing company based in Boston, MA. Founded by three MIT Engineers in 2006, FreeCause is proud to deliver customized toolbars, integrated loyalty rewards programs, and white label shopping malls to hundreds of corporations, universities, non-profit organizations, loyalty programs, and game developers. FreeCause clients include the Dallas Cowboys, Alloy Media, UPromise, MyPoints, and AirMiles Canada.

About Paid, Inc.:

Paid, Inc., publicly traded under the ticker PAYD, is a one-stop brand management and marketing resource to music, entertainment and sports personalities and organizations, and offers AuctionInc™ online shipping calculation and shopping cart software employing its patented technology to streamline ecommerce. Known for quality and customer service, Paid offers turnkey online, mobile, social media and traditional marketing campaigns, as well as award-winning video & film production, VIP ticketing, web site design, merchandising, ecommerce and fan community management programs. More details are available at www.paid.com.

Safe Harbor statement under the Private Securities Litigation Reform Act of 1995:

Statements in this news release looking forward in time involve risks and uncertainties, including the risks associated with the effect of changing economic conditions, trends in the markets, variations in the company's cash flow, competition, celebrity programs, business development efforts, technology availability and cost of materials and other risk factors. Factors that could cause actual results to differ materially are discussed in the Company's most recent filings with the Securities and Exchange Commission.