P&G's Secret Body Spray and Limited Too Launch THE iPOD SHUFFLE SWEEP

    Consumer Products Writers/Fashion Editors

    NEW ALBANY, Ohio--(BUSINESS WIRE)--March 28, 2005--P&G's Secret Body Spray and Limited Too have teamed up to offer a cool sweepstakes just for 'tween (7 to 14 year old) girls. Now through May 1, 2005, girls can visit any of the 567 Limited Too stores in the U.S. to enter THE iPOD(R) SHUFFLE SWEEPSTAKES. First prizes are 300 iPod Shuffles, the digital music player that lets users listen to their favorite tunes in a million different ways.
    THE iPOD(R) SHUFFLE SWEEPSTAKES is a great way to introduce Limited Too's customers to the new Secret Body Spray collection, which features four exciting fragrances that work in harmony with any teen or 'tween vibe: Vanilla Sparkle, Moonlit Rose, Tropical Radiance and Peach Shimmer.
    "Secret is very excited to be teaming with Limited Too as we introduce our new Sparkle Body Spray collection," says Dave Knox, Assistant Brand Manager for Secret. "Our sprays were created with spirited, stylish young women and girls in mind, and Limited Too stores offer a wonderful venue to reach this audience."
    Limited Too Executive Vice President and COO, Scott Bracale, said, "Our customers tell us that personal care is an increasingly important part of their daily routine, and fragrance and efficacy are the most important factors is selecting a beauty product. Secret's Body Sprays have those qualities."
    Official entry forms for THE iPOD(R) SHUFFLE SWEEPSTAKES are available at Limited Too stores. No purchase is necessary to enter or win. Complete sweepstakes rules can be found at stores, in the current Limited Too catalog or at their website, www.limitedtoo.com.

    About P&G (NYSE:PG)

    Two billion times a day, P&G brands touch the lives of people around the world. The company has one of the strongest portfolios of trusted, quality, leadership brands, including Pampers(R), Tide(R), Ariel(R), Always(R), Whisper(R), Pantene(R), Bounty(R), Pringles(R), Folgers(R), Charmin(R), Downy(R), Lenor(R), Iams(R), Crest(R), Actonel(R), Olay(R) and Clairol Nice 'n Easy(R), Head & Shoulders(R), and Wella. The P&G community consists of about 110,000 employees working in over 80 countries worldwide. Please visit www.pg.com for the latest news and in-depth information about P&G and its brands.

    About Limited Too

    Limited Too is a leading specialty retailer of apparel and accessories for active, fashion-aware 'tween (ages 7 to 14) girls. The company currently operates 569 stores in 46 states and Puerto Rico, and has a select number of internationally franchised stores. Limited Too publishes a catalog coinciding with key 'tween shopping times throughout the year and conducts e-commerce on its Web site, http://www.limitedtoo.com. Limited Too is owned and operated by Ohio-based Too, Inc. (NYSE:TOO)

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CONTACT: For Secret Body Spray: The Procter & Gamble Company Michelle Vaeth, 513-634-4977 or For Limited Too: Too, Inc. Robert Atkinson, 614-775-3739

KEYWORD: KENTUCKY INDIANA OHIO INDUSTRY KEYWORD: CONSUMER/HOUSEHOLD APPAREL/TEXTILES RETAIL PRODUCT SOURCE: Too, Inc.

Copyright Business Wire 2005