Multicast Technology Brings Boston Viewers the Nation's Only All Music Network on Television, THE TUBE Music Network

WLVI-TV, Boston's WB, makes a bold summer programming move withthe launch of THE TUBE Music Network, a wholly-owned subsidiary of THETUBE MEDIA CORPORATION (OTCBB:TUBM). The TUBE, an original concept inmusic television uniquely distributed via emerging multicastingtechnology is available on digital channel 56.2 and makes its officialdebut on Comcast Digital Cable channel 296 in Boston today.

THE TUBE playlist features a mix of both major and independentlabel videos, as well as exclusive performance clips and rare footage.In a vast departure from the way music has traditionally beenpresented on television, classic performances from legendary artistssuch as Led Zeppelin, Tina Turner, Eric Clapton and Bob Marley arefeatured alongside just-released videos by current artists includingColdplay, Norah Jones, James Blunt, Dave Matthews, Sheryl Crow andJack Johnson. The bold playlist includes a healthy concentration ofmusic from today's most popular touring acts, including U2, theRolling Stones, Prince, Rod Stewart and The Eagles.

"Viewers are going to love that this station is all music, all thetime -- there are no reality shows, award shows or game shows on THETUBE," said Vincent Manzi, vice president / general manager, Boston'sWB. "Music fans will enjoy at least 50 minutes of music videos perhour, and we're thrilled to be able to bring this level ofentertainment to our viewers. It's a perfect way to take advantage ofthe new technology that allows stations to broadcast on multipledigital channels."

THE TUBE Music Network is spearheaded by Les Garland, one of thecreative forces who helped develop the music television genre in the'80s, serving as co-founder/originator of both MTV: Music Televisionand VH-1. In the '90s, Garland played an essential role in thedomestic and international launch of the interactive music channel,The Box, acting as senior executive vice president.

Garland said, "We are going to invigorate Boston music lovers justlike we have been doing all summer in markets such as New York, LosAngeles, Chicago and St. Louis. Bostonians will appreciate ourno-nonsense approach to music and the reverence we pay to the greatestartists of all time.

"I'd be surprised if a large portion of the thousands of collegestudents who reside in the area don't latch onto our pure-musicvision," added Garland, who knows the Boston market intimately, havingprogrammed the legendary WRKO radio during the prime years ofcontemporary radio.

The free, over-the-air, broadcast of THE TUBE Music Network isachieved via multicasting, which allows Boston's WB to distribute asecondary signal within the primary signal's digital bandwidth.Residents with a digital tuner can receive THE TUBE 24-hours a day onchannel 56.2. Digital, or ATSC tuners, can be connected to basictelevisions with a set top box or come embedded in newly manufacturedtelevisions. Comcast customers in the Boston area who subscribe todigital cable can also view THE TUBE on channel 296.

WLVI-TV, Boston's WB affiliate and Tribune Broadcasting station,is home of "The Ten O'Clock News," the market's 10 p.m. news leader.TRIBUNE (NYSE:TRB) is one of the country's top media companies,operating businesses in publishing and broadcasting. It reaches morethan 80 percent of U.S. households and is the only media organizationwith newspapers, television stations and websites in the nation's topthree markets. For additional station information, visitwww.bostonswb.com.

For additional information on The Tube Music Network, visit:http://www.thetubetv.com/

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