More Than 150 Customers Deploy Hoover's via Salesforce.com's AppExchange in First Month

AUSTIN, Texas and SAN FRANCISCO, June 29 /PRNewswire/ -- Hoover's, Inc. (http://www.hoovers.com/ ), a D&B company that gives its customers a competitive edge with insightful information about industries, companies and key decision makers, and salesforce.com , the market and technology leader in on-demand business services, today announced that more than 150 customers have deployed Hoover's via the salesforce.com AppExchange.

Built on the AppExchange on-demand platform, Access Hoover's for AppExchange is available for evaluation at http://www.salesforce.com/appexchange under "Sales Intelligence;" Hoover's subscribers can deploy Access Hoover's immediately.

"Being able to quickly access Hoover's business insight via salesforce.com's AppExchange has given us the level of customization we need to better understand our marketplace," said Dean Johnson, director of data management for RSM McGladrey, Inc. "Hoover's depth of information, coupled with the efficiencies this integration brings, is a huge benefit to help us expand and modify our pool of contacts."

On May 24, 2006, at salesforce.com's Appforce conference, Hoover's announced its launch of Access Hoover's for AppExchange. Salesforce.com customers who are Hoover's subscribers can deploy Hoover's business insight from the AppExchange into their CRM implementation to quickly gain a competitive edge through immediate access to the most relevant information about the companies and people driving the economy.

"The numbers speak for themselves. The success of Hoover's via the salesforce.com AppExchange is apparent in the number of joint customers we've been able to garner in such a short period of time," said Dwayne Spradlin, president of Hoover's. "We will continue to build upon this relationship to deliver what our prospects and customers have told us is critical to them, which is seamless access to Hoover's enlightening and engaging business information directly within Salesforce."

Hoover's utilized several best practices for success on the AppExchange, including targeted marketing and communication campaigns to current prospects and their existing installed base, proven sales processes to capture and follow up on leads, and extensive pre-launch training for Hoover's sales and customer service representatives.

"We're always looking for ways to help our customers be more efficient, and Hoover's deployment within Salesforce fits the bill with easy access to a wealth of information that can be used for account management and prospecting," said Matt Holleran, vice president, AppExchange partners, salesforce.com. "It's clear from these early results that salesforce.com customers realize the value of being able to add Hoover's quality lead and account data into their Salesforce implementations."

Access Hoover's for AppExchange is one of more than 250 applications created by salesforce.com, its customers and partners that are now available on the salesforce.com AppExchange, the world's first on-demand application platform. AppExchange provides unprecedented ease of customization and integration for Salesforce deployments, as well as enabling a whole new generation of on-demand applications that go beyond CRM. AppExchange enables all of these on-demand applications to be easily shared, exchanged and installed with one click into a customer's salesforce.com account. AppExchange can be found at http://www.salesforce.com/appexchange .

About Hoover's, Inc.

Hoover's, a D&B company, gives its customers a competitive edge with insightful information about industries, companies, and key decision makers. Hoover's provides this updated information for sales, marketing, business development, and other professionals who need intelligence on U.S. and global companies, industries, and the people who lead them. This information, along with powerful tools to search, sort, download and integrate the content, is available through Hoover's (http://www.hoovers.com/ ), the company's premier online service. Hoover's business information is also available through corporate intranets and distribution agreements with licensees, as well as via Hoover's books. The company is headquartered in Austin, Texas.

About salesforce.com

Salesforce.com is the market and technology leader in on-demand business services. The company's Salesforce suite of on-demand applications enables customers to manage and share all of their sales, support, marketing and partner information on-demand. AppExchange, salesforce.com's on-demand platform, allows customers and partners to build powerful new applications quickly and easily, customize and integrate the Salesforce suite to meet their unique business needs, and distribute and sell on-demand apps at http://www.appexchange.com/ . Customers can also take advantage of Successforce, salesforce.com's world-class training, support, consulting and best practices offerings.

As of April 30, 2006, salesforce.com manages customer information for approximately 22,700 customers and approximately 444,000 paying subscribers including Advanced Micro Devices (AMD), America Online (AOL), Avis/Budget Rent A Car (Cendant Rental Car Group), Dow Jones Newswires, Nokia, Polycom and SunTrust. Any unreleased services or features referenced in this or other press releases or public statements are not currently available and may not be delivered on time or at all. Customers who purchase salesforce.com applications should make their purchase decisions based upon features that are currently available. Salesforce.com has headquarters in San Francisco, with offices in Europe and Asia, and trades on the New York Stock Exchange under the ticker symbol "CRM". For more information please visit http://www.salesforce.com/ , or call 1-800-NO-SOFTWARE.

Salesforce.com is a registered trademark of, and AppExchange and Successforce and The Business Web are trademarks of salesforce.com, inc., San Francisco, California. Other names used may be trademarks of their respective owners.

Contacts: Lisa Glass Gordon Evans 512 / 374-4662 415 / 536-7608 lglass@hoovers.com gevans@salesforce.com