27.05.2015 18:11:55

McDonald's To Stop Reporting Monthly Same-Store Sales

(RTTNews) - McDonald's Corp (MCD) will stop releasing monthly same-store sales results after June, reports said on Wednesday, as the fast food giant grapples with falling sales and increased competition.

McDonald's will provide same-store sales for June with its second-quarter earnings report, then cease providing the data monthly, Bloomberg said, quoting an e-mail by company spokeswoman Heidi Barker.

Results for May will be reported on June 8, and the company will continue providing quarterly comparable-store sales.

McDonald's has suffered 11 straight months of falling comparable-store sales. To spur growth, CEO Steve Easterbrook had earlier announced a turnaround plan aimed at cutting costs and recasting its leadership. It also has focused on menus to attract customers.

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