14.09.2006 00:05:00

Macrovision's FLEXnet Connect Keeps Software Producers and Customers Connected

New Version of FLEXnet Connect Allows Software Producers to Establish More Valuable Customer Relationships by Enabling More Responsive, Direct, Two-Way Communications with Customers

Macrovision(R) Corporation (Nasdaq:MVSN) today announcedsignificant enhancements to its FLEXnet Update Service technology. Thenew product, now called FLEXnet Connect, allows software producers toreduce operational and support costs, streamline customercommunication, improve marketing and focus development on the featuresand elements most important to their customers.

Software vendors have difficulty communicating with customersabout their software once their products have been installed at thecustomer's site. With FLEXnet Connect 6, software producers can meetthis challenge and establish more valuable customer relationships byconnecting directly with their customers through the software theysell.

FLEXnet Connect's embedded software agent enables softwareproducers to create electronic connections with their customers todeliver applications, patches, updates and messages directly to usersor their administrators while simultaneously gathering anonymous usagedata. By connecting with customers in this way, software producersgain a competitive advantage measured in improved customersatisfaction, more effective product support and real-timeintelligence about how customers use their software.

"Successful software producers maintain an ongoing dialogue thatconnects their vision with their customers' needs," said Fred Amoroso,CEO of Macrovision Corporation. "FLEXnet Connect opens a uniquelypowerful communication channel between the software producer and thecustomer that's essential for getting the most value out of softwareinvestments."

FLEXnet Connect 6 also features a new capability --entitlement-based software delivery. By basing new software deliveryon a customer's maintenance or entitlement status, software producerscan have more control over who receives their products -- increasingthe value of maintenance contracts and helping vendors stay compliantwith good business practices.

FLEXnet Connect determines whether a customer is entitled toreceive software through links to the software producer's back-officesystems, including customer relationship management (CRM) applicationsand Macrovision's own FLEXnet Operations entitlement managementsystem.

Other core offerings included in the newest version of FLEXnetConnect include:

-- Reduced Operational and Support Costs with Electronic Software Delivery: Keep entitled customers current with the newest product version therefore reducing support costs, improving customer satisfaction and simplifying maintenance plans.

-- Improved Customer Communication with Targeted In-Product Messaging: Target specific users based on different criteria factors to receive marketing messages at their most receptive moment -- when they are actively using or evaluating the product.

-- Improve Marketing and Focus Development with Product Usage Data: Capture real-time, anonymous data about your installed customer base, including the number of users on different versions and which features are most popular.

Availability

FLEXnet Connect 6 is currently available.

About Macrovision

Macrovision provides distribution, commerce and consumptionsolutions for software, entertainment and information content to thehome video, PC games, music, cable/satellite, consumer software,enterprise software and information publishing industries. Macrovisionholds approximately 240 issued or pending United States patents andmore than 1,200 issued or pending international patents, and continuesto increase its patent portfolio with new and innovative technologiesin related fields. Macrovision is headquartered in Santa Clara,California, U.S.A. with other offices across the United States andaround the world. More information about Macrovision can be found atwww.macrovision.com.

(C)Macrovision 2006. Macrovision and FLEXnet are registeredtrademarks or trademarks of Macrovision Corporation. All other brandsand product names and trademarks are the registered property of theirrespective companies.

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