LeapFrog SchoolHouse Introduces Multisensory Learning Tools to Puerto

    Business Editors/Education Writers

    EMERYVILLE, Calif.--(BUSINESS WIRE)--Feb. 2, 2005--

    Partnership with First Caribbean Education Group Gives Puerto Rican Students Access to Technology-Empowered Curriculum

    LeapFrog SchoolHouse, the school division of LeapFrog Enterprises, Inc. (NYSE:LF), today announced its international expansion into Puerto Rico. Through a partnership with First Caribbean Education Group (FCEG), public and private schools in Puerto Rico will have access to LeapFrog SchoolHouse's full suite of research-based, proven-effective, multisensory learning tools, including the award-winning LeapTrack(TM) Assessment & Instruction System.
    Since its introduction in the US in 1999, LeapFrog SchoolHouse has experienced tremendous success in the K-12 education marketplace. With products in over 40,000 classrooms across the country, the company was recently recognized by Simba Information as one of the fastest-growing educational software publishers in the United States(1). By leveraging the company's expertise in language development skills, LeapFrog SchoolHouse intends to replicate that success internationally, starting with Puerto Rico. Plans are also in development for other international markets.
    "Puerto Rico is a natural first step for us to enter the international marketplace," said Jessie Woolley-Wilson, president of LeapFrog SchoolHouse. "Our Spanish/English products are able to assess language development skills in either language and prescribe individualized learning paths for each student. We're excited to bring our engaging, technology-empowered curriculum to classrooms throughout Puerto Rico and inspire a love of learning in a whole new group of school children."
    First Caribbean Educational Group (FCEG) is a Puerto Rico company founded in 2004 to serve Puerto Rico public and private schools in the PreK-12 education market. The company has a distributorship agreement with LeapFrog SchoolHouse.
    LeapFrog SchoolHouse programs have received several prestigious awards including the Technology Leadership Award from the Association of Education Publishers (AEP) and AOL@SCHOOL, multiple Teacher's Choice awards from Learning Magazine, and a Teacher Raves award from Scholastic Instructor's Magazine. In 2004, the company received three Awards of Excellence from Technology & Learning Magazine, the leading publication in the K-12 education technology market.

    About LeapFrog SchoolHouse Division

    LeapFrog SchoolHouse publishes research-based assessment and curriculum content for the PreK-grade 8 education market. Its interactive, multisensory curriculum programs and electronic learning aids are enhanced by LeapFrog's proprietary technology-based personal learning tools (PLTs). These tools and programs enable teachers to personalize student instruction, instantly assess and monitor student progress relative to state and national standards, and easily integrate the programs into classroom learning. PLTs redefine the relationship between curriculum and technology, delivering portable, affordable, special-purpose learning devices to children. LeapFrog SchoolHouse(TM) product areas currently include assessment, reading, language arts, math, English language development, and early literacy.
    LeapFrog SchoolHouse's multisensory products currently reach students in over 40,000 classrooms across the U.S. with over 200 interactive books and 450 skill cards, representing more than 6,000 pages of educational content. LeapFrog SchoolHouse is a business division within the Education & Training Group of LeapFrog Enterprises, Inc. Please visit www.LeapFrogSchoolHouse.com for additional information.

    About LeapFrog Enterprises

    LeapFrog Enterprises, Inc. (NYSE:LF), is a leading designer, developer, and marketer of innovative, technology-based learning products and related proprietary content, dedicated to making learning effective and engaging for all ages, at homes and in schools, around the world. The company was founded in 1995 and is based in Emeryville, California.

    (1) Electronic Media for the School Market 2004-2005 report, Simba Information, December 2004

    LEAPFROG SCHOOLHOUSE, the LeapFrog SchoolHouse logo, and LEAPTRACK are trademarks or registered trademarks of LeapFrog Enterprises, Inc. (C)2005 LeapFrog Enterprises, Inc. All rights reserved.

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CONTACT: Infotech Strategies Jennifer Boone, 202-585-0247 boone@itstrategies.com or LeapFrog SchoolHouse Heather Forsythe, 510-420-5131 PRInfo@leapfrogschoolhouse.com

KEYWORD: CALIFORNIA INTERNATIONAL LATIN AMERICA INDUSTRY KEYWORD: EDUCATION SOFTWARE NETWORKING INTERNET E-COMMERCE PRODUCT SOURCE: LeapFrog SchoolHouse

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