22.08.2013 14:00:00

LeapFrog Partners With Random House To Bring Audio Book Library Of Children's Favorites To New LeapReader™ Platform

EMERYVILLE, Calif., Aug. 22, 2013 /PRNewswire/ -- LeapFrogEnterprises, Inc. (NYSE: LF), the leader in learn to read solutions, and Listening Library, an imprint of Random House LLC, a Penguin Random House Company, the world's largest English language trade publisher, today announced a partnership to bring Listening Library's extensive library of children's audio books to the LeapReader™ platform. Listening Library's audio books are now available for download via LeapFrog's App Center for LeapReader, the new learn to read and write system.

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"We are very excited to partner with a well-recognized publisher such as Random House to provide children with access to literary favorites including Nate the Great, Arthur and The Magic Tree House series," said Greg Ahearn, chief marketing officer at LeapFrog. "LeapReader audio books help young readers build oral vocabulary, practice visualizing what they hear, and develop listening comprehension skills that are related to overall reading comprehension. By expanding our offering with a number of audio books from Listening Library, we are confident that LeapReader will continue to be a LeapFrog favorite among parents, teachers and children across the country."

LeapReader, from the creator of the #1 selling Tag™ learn to read system*, is the next generation of learning that helps children build literacy skills and reading confidence. With LeapReader's three essential experiences – learn to read, learn to write and learn through listening – children sound out words and read sentences, write letters with interactive guidance, and develop listening skills, comprehension and imagination through audio books, music and more all available in the LeapReader library of more than 150 learning experiences. 

"We are thrilled to partner with LeapFrog and to make our portfolio of Listening Library audio books available on a new platform like LeapReader – from literary classics such as The Poky Little Puppy and Tawny Scrawny Lion to modern children's favorites including Junie B. Jones," said Amy Metsch, Vice President, Associate Publisher, Random House Audio Publishing Group. "LeapFrog is a brand that parents and teachers trust, and LeapReader is the perfect way for us to bring our library to life in an innovative way."

The LeapReader Library
The extensive LeapReader library includes more than 150 engaging and fun learning experiences such as books, audio books, flash cards, maps, learn-to-write sets, music albums and trivia challenges. The LeapReader library of content lets parents easily personalize their child's learning journey by choosing titles based on their child's reading level, favorite characters, or learning style. It offers parents the best and most engaging, high-quality educational solutions available to help teach children to read and write:

  • Learn to Read: LeapReader teaches children to read by helping them sound out words, read sentences and building comprehension through LeapReader books, maps and flash cards. 
  • Learn to Write: Interactive LeapReader workbooks feature audio coaching and support to teach children the sequence of strokes and build writing fluency.  These new workbooks feature revolutionary LeapFrog Learning Paper which contains ink embedded within the page for a mess-free writing solution.
  • Learn through listening: LeapReader's series of music, trivia challenges and audio books help children develop listening skills, comprehension and imagination.

LeapReader (MSRP $49.99 and in pink and green, for children ages 4-8) is available at major retail locations and at www.leapfrog.com. All audio books and music albums are available for download using LeapFrog Connect Application for LeapReader. LeapReader holds audio for up to 40 books or 175 songs at a time and works with most Tag books**.

For more information, visit www.leapfrog.com/LeapReader

* U.S. Source: #1 Learn-to-Read System based on The NPD Group/Retail Tracking Service; Preschool Electronic Learning, Learn-to-Read brands as defined by LeapFrog in dollars, annual 2012.


**For complete list of compatible Tag books, visit leapfrog.com/LeapReader

About LeapFrog
LeapFrog Enterprises, Inc. is the leader in educational entertainment for children. LeapFrog's award-winning product portfolio helps millions of children achieve their potential by delivering best-in-class curriculum through engaging content, fun multimedia learning platforms and toys.  The Learning Path, LeapFrog's proprietary online destination for parents, provides personalized feedback on a child's learning progress and offers product recommendations to enhance each child's learning experience. Through the power of play, LeapFrog's products and curriculum help children of all ages prepare for school and life success.  LeapFrog's products are available in more than 45 countries and have been used by teachers in more than 100,000 U.S. classrooms.  LeapFrog is based in Emeryville, California, and was founded in 1995 by a father who revolutionized technology-based learning solutions to help his child learn how to read. Learn more at www.leapfrog.com.  

TM & © 2013 LeapFrog Enterprises, Inc. All rights reserved.

Media Contacts:


Monica Ma

Kathryn Green

LeapFrog Enterprises, Inc.

LeapFrog Enterprises, Inc.

510-596-3437

510-596-3405

mma@leapfrog.com

kgreen@leapfrog.com

SOURCE LeapFrog Enterprises, Inc.

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