19.04.2005 20:02:00

Lambda Selects Arrow to Be Value-Added Reseller for Vega Power Product

MELVILLE, N.Y., April 19 /PRNewswire-FirstCall/ -- The North American Components (NAC) division of Arrow Electronics, Inc. and Lambda Americas, a manufacturer of switching and linear electronic power suppliers, announced that Arrow will become a value-added reseller (VAR) for the Lambda Vega and NV power supply series. The Vega series is a 450-watt to 900-watt configurable power supply, and the NV series is a 350-watt configurable power supply.

Arrow's capabilities will include building, testing, and shipping the Lambda Vega and NV modular series to customers within a four-day turnaround time. The products will be integrated at Arrow's U/L-approved Power Products Center, located in Fremont, California.

"We are thrilled about expanding our VAR relationship with Arrow for the Vega and NV series," said Tom Wichert, Director of Sales, Lambda Americas. "Arrow's broad customer base will enable Lambda to reach a wider range of users with the added support of Arrow's value-added center, offering fast order-to-delivery service. This will enhance our value proposition by providing customized power systems to our mutual customers."

"Arrow's capabilities combined with these Lambda's power products will create a winning solution for our mutual customers," said Jim Seifert, Director of Electromechanical Products at Arrow. "This agreement will strengthen Arrow's flexibility in servicing our broad customer base, benefiting both our customers and the Arrow/Lambda partnership."

About Arrow's North American Components Group

Based in Melville, New York, the North American Components (NAC) group of Arrow Electronics, Inc., is a leading provider of semiconductor and passives, electro mechanical and connector products, services, and supply chain solutions tailored to serve distinct customer segments with dedicated sales teams. Three primary, customer-focused NAC groups serve these market segments: The Arrow/Zeus Electronics Group targets the aerospace and military markets; the Arrow Electronics Components Group serves local OEM and contract manufacturing customers; and the Arrow Alliance Group focuses on large customers with complex needs.

Arrow Electronics is a major global provider of products, services, and solutions to industrial and commercial users of electronic components and computer products.

About Lambda

Lambda Americas is recognized as the world's leading manufacturer of standard switching and linear electronic power supplies. Founded in 1948 Lambda grew steadily, quickly acquiring a strong reputation for it's high standards of quality and reliable products. Today the Lambda Power group of companies is an international presence with facilities in Canada, China, England, France, Germany, Israel, Japan, Malaysia, Mexico, Singapore and the United States. Our research & development, engineering and marketing teams ensure that we stay number one by making sure that our products consistently meet and exceed the ever-changing needs of our Fortune 500 customers. And no matter where in the world you buy it, every Lambda product comes out of an ISO 9001 certified plant.

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