Jimmy Kimmel's Return: A Coca-Cola Classic Move?

There's drama, intrigue, and suspense at Walt Disney's (NYSE: DIS) ABC this week, and it has more to do with the programming of its content than the content of its programming. Jimmy Kimmel Live! returns to the air on Tuesday night, six days after the late-night talk-show host was suspended.If you're feeling uneasy about the topic -- wondering what side of this divisive issue I land on -- you can relax. I have no intention of dabbling into political rhetoric. This is a political story with investing implications, and as a longtime Disney shareholder I will be focusing strictly on the latter.Kimmel is back, mostly. Let's focus on what it means for Disney investors. More to the point, will the emotional swings over the past week result in a resurgence in popularity for the show, like when Coca-Cola decided to tinker with its signature soft drink's formula in 1985? Crack open a can. There's a lot to discuss.Continue readingWeiter zum vollständigen Artikel bei MotleyFool Weiter zum vollständigen Artikel bei MotleyFool