JD.com, Tencent Expand Partnership On Mobile Marketing For E-Commerce In China

(RTTNews) - JD.com, Inc. (JD), China's largest online direct sales company, and Tencent Holdings Limited (TCEHY.PK), a provider of Internet services in China, today jointly announced an expanded partnership to provide merchants with mobile marketing solutions ahead of this year's Singles Day promotion.

The expanded mobile marketing partnership will explore new avenues to leverage Tencent's social communication platforms, Weixin and Mobile QQ, and use its massive big-data resources alongside JD.com's e-commerce platform and its vast wealth of data about online shopping trends and behavior. The collaboration will offer businesses advanced online tools to more precisely reach their target customer groups, build brand recognition and increase marketing ROI by providing brands access to Weixin and Mobile QQ users.