JD.com Signs Deal To Open Rakuten Online Flagship Store On JD Worldwide

(RTTNews) - China's second-largest e-commerce company JD.com Inc. (JD) Wednesday announced the signing of an agreement with Rakuten, Japan's e-commerce services company, to establish a Rakuten online flagship store on JD Worldwide, JD.com's cross-border platform.

Rakuten launched a beta version of a new online marketplace on JD Worldwide this month, with the goal of bringing the best Japanese products to Chinese consumers. Plans are underway to expand the merchandise range over time, with an initial focus on categories such as cosmetics, snacks and health food products.

Expansion of the product line-up will continue over the coming months.

Masato Takahashi, Managing Executive Officer of Rakuten, said, "The new partnership between Rakuten and JD.com will promote cross-border trade by connecting Chinese consumers with authentic and popular Japanese products from a top selection of Rakuten's merchants from around Japan, both small and large. Rakuten will continue to work to expand our offering to Chinese consumers."