Is The Trade Desk a Strong Buy After Its Tremendous Recent Results?

Technology is changing everything -- including advertising. Today, algorithms increasingly control advertising sales in the digital world. This is especially true for ads that appear on streaming services, websites, and apps.It works like this. An advertiser contracts with a demand-side platform (DSP) to create a campaign, specifying budgets, goals, and target audiences. Then, when viewers are streaming something or visiting a website with available ad space, this is communicated to the DSP. The DSP then bids on the space in real-time on behalf of the advertiser, and places ads in front of the viewer. This process happens so quickly that we aren't even aware of it.This all improves the efficiency of digital advertising by targeting specific audiences, accessing a larger marketplace, and using data to adjust campaigns. Many believe all advertising sales will eventually be transacted digitally, giving DSP companies like The Trade Desk (NASDAQ: TTD) a leg up in a massive addressable market that's expected to expand significantly for the foreseeable future.Continue readingWeiter zum vollständigen Artikel bei MotleyFool Weiter zum vollständigen Artikel bei MotleyFool