Google Reportedly Says "Buy Button" Coming To Online Advertising Service

(RTTNews) - Internet giant Google Inc. (GOOG, GOOGL) will soon give people the ability to buy products directly from its search page, according to reports.

Omid Kordestani, Google's chief business officer, said," There is going to be a buy button, it is actually imminent."

The new button is expected to be rolled out on mobile devices, and will enable people who click on product ads in search results to buy those products without navigating to a third-party site.

Google is looking for new ways to keep users on its services as it seeks to boost sales. The company is under growing pressure from Amazon and other e-commerce companies as consumers increasingly shop for items on the Web without going through Google's search service.