07.02.2007 14:00:00

France's Baron Philippe de Rothschild S.A. Launches MoutonCadet.com

Baron Philippe de Rothschild S.A. has launched a new website dedicated to its flagship brand Mouton Cadet, the world’s leading branded Bordeaux AOC wine. With 21st century graphics and an engaging look-and-feel, the website offers an interactive experience that is user friendly and provides a rich resource of information for consumers, trade, and media alike. "Mouton Cadet has continued to set the standard for branded Bordeaux wines, leaving a great demand from consumers for more detailed information,” said Bethany DiSanto, Director of Marketing for North Lake Wines. "MoutonCadet.com provides an easy-to-use, sophisticated resource which reflects the class and image of this traditional wine that generations have enjoyed.” Designed by French Internet agency Systonic, MoutonCadet.com offers comprehensive information about the brand in the following sections: Bordeaux since 1930: the story of Mouton Cadet from its creation to the present day and the reasons behind its success; The wines: a presentation of the full Mouton Cadet portfolio including wine notes of recent vintages, as well as food and wine pairing advice; From the vine to the bottle: an interactive multimedia presentation of the production of Mouton Cadet, highlighting the vineyards through the seasons and the meticulous care they are given, the exacting standards and technical expertise of the winemaking team in producing the wine, and the skill of the team when assembling the finished product; News: new events, promotions and campaigns and media reviews, as well as examples of partnerships and references from prestigious, fashionable hotels and restaurants that represent Mouton Cadet worldwide. In addition to the above, trade and media who visit the website have their own exclusive sections which provide the latest press releases, image library, and promotional materials. For more information about accessing the trade or media section and to receive a password, please contact Michael Wangbickler at mwangbickler@balzac.com. To experience the newly launched website, please visit www.moutoncadet.com. Mouton Cadet is imported by North Lake Wines, the classic wine producer of Constellation Wines U.S., which is part of Constellation Wines, the world's largest wine business, an operating division of Constellation Brands, Inc. (NYSE:STZ) (NYSE:STZ.B) ("CBI"). Constellation Wines U.S. encompasses four of CBI's U.S. wine businesses: Icon Estates, Centerra Wine Company, Pacific Wine Partners, and North Lake Wines. Leading brands for North Lake Wines include Escudo Rojo, Fernleaf, Foolish Oak, J Roget, Kelly’s Revenge, Marcus James, Mouton Cadet, Paul Masson table wines, and Taylor California Cellars.
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