Every Car Owner Deserves the Cool Technologies Packed in Pioneer's Ne

Every Car Owner Deserves the Cool Technologies Packed in Pioneer's New Car Stereos

    Business Editors/High-Tech Writers
    2005 International CES
    Booth #9826

    LAS VEGAS--(BUSINESS WIRE)--Jan. 5, 2005--Heated seats, 20-inch rims, and brushed aluminum trim interior may be all the rage, but the hot ticket for today's car owners is an aftermarket car stereo with cool new technologies like compressed audio playback, satellite radio, iTunes(R) AAC and iPod(R) capability. The 11 new car stereos introduced today by Pioneer Electronics (USA) Inc. (NYSE:PIO) have the cool new technologies that consumers seek. They also have some hot new features that are not widely known about yet, but will "wow" consumers when they get behind the wheel.
    The new line of Pioneer and Pioneer Premier car stereos will not only make a vehicle sound better, they will make it look better as well. Their sleek design, aluminum finish, 3-D graphics, personalization and motorized faceplates improve the look of any dashboard. Stereo faceplates utilize either a multicolor or a deep blue organic electroluminescent (OEL) display for easy reading. Unique rotary knobs make the players effortless to operate.
    "When you're stuck in traffic and feeling bored or frustrated, there's nothing like some great music to cheer you up. And a high-performance car stereo can give you the sound quality that will brighten even the gloomiest of days," said Michael Townsen, director of marketing for mobile entertainment at Pioneer Electronics (USA) Inc. "Pioneer adds just about every audio feature possible to our car stereos to make the drive easier and more entertaining."
    Based on previous consumer research with Gen Y, Pioneer is offering three new car stereos designed specifically for the youth market. Pioneer's DEH-P80MP, DEH-P7700MP and the Premier DEH-P770 all use a similar design with silver cosmetics, deep blue OEL display and the easy-to-use 7-way rotary commander.
    Featured technologies in Pioneer and Pioneer Premier in-car CD players include:

--	iTunes(R) AAC/MP3/WMA playback - The popularity of compressed audio has exploded in recent years allowing consumers to store an abundant amount of music in one CD-R disc. Fourteen CD players support playback of .mp3 and WMA files using a highly improved digital speed-read mechanism, which provides faster loading and track-to-track access times. Three players (DEH-P7700MP, DEH-P770MP, FH-P4200MP) are the first models that support iTunes(R) AAC files.
--	Rotary Commanders - Two additional models have adopted the extremely easy to use 7-way rotary commander to control "audio" and "function" menus, bringing the total to six. Retrieval of files is fast and easy with a push and rotation of the rotary control. (Available with DEH-P8600MP, DEH-P80MP, Premier, DEH-P860MP, DEH-P8MP, DEH-P7700MP and DEH-P770MP.)
--	iPod(R) Ready - Through Pioneer's IP-Bus system, head units with changer controls will be able to operate iPods(R) with the use of Pioneer's CD-IB100 adapter. Pioneer head units will display up to eight characters of text including album, artist and song names, with the ability to scroll additional information.
--	Satellite Radio Ready - All of Pioneer's new in-car CD players are SIRIUS and XM Satellite Radio ready, giving consumers a choice in service. Access to more than 120 channels of music, sports and news is available with both services.
--	Multi-Color and Deep Blue Organic EL Technology - Six CD players boast Pioneer's deep blue OEL technology and an additional four models offer the multi-color OEL screen. The 192 x 48 pixel, passive matrix multi-color display provides a very bright, easy to read screen. The vivid three-dimensional screen enables users to control the functions of the radio at a glance. Consumers also can add their own digital images to the screen via a CD-R, allowing them to personalize their radio and to change the image at any time.
--	Bit Media Expander (BMX) - Pioneer's Bit Media Expander restores some of the critical sound lost during recording of compressed audio CDs. Pioneer integrates BMX in all of its car stereos that offer playback of .mp3 and WMA to restore lost harmonics, giving the listener more warmth and richness.
--	Supertuner IIID+ - Pioneer's newest tuner circuitry provides excellent sensitivity and further reduces low multi-path noise from previous Supertuner technology. It also provides resistance to interference and exceptional stereo imaging, and maintains the stereo signal of a radio station much longer than conventional tuners with less FM noise and increased dynamic range.
--	Detachable Face Technology - Originally designed by Pioneer, this security feature is now a standard throughout the industry. It is incorporated in all of Pioneer's car stereos including standard detachable face, flap down detachable face and motorized detachable face.
--	MOSFET50 - MOSFET 50 (50 Watts X 4) amplification gives consumers the power they desire in an aftermarket car stereo.
--	MOSFET60 - MOSFET 60 provides uncompromising power to deliver more musical impact. The MOSFET 60 supplies 60 Watts X 4 amplification with extremely low distortion.
--	Easy EQ - Pioneer makes it easy to contour the sound for any consumer taste. With five different factory settings (vocal, natural, powerful, super bass and flat) and the ability to make changes with the 3-band parametric equalizer, Easy EQ dials in optimal sound for every type of music.

    Pioneer's line of in-car CD players starts at a suggested retail price of only $120.
    Pioneer's Mobile Entertainment Division is the leading manufacturer of audio, video and information products for in-car use. Its focus is on the development of new digital technologies including audio video, navigation and satellite radio, while maintaining its strong heritage in products for car audio enthusiasts and competitors. The company markets its products under the Pioneer and Premier brand names. When purchased from an authorized dealer, consumers receive a limited warranty for one year with Pioneer products and two years for Premier products.
    Pioneer Electronics (USA) Inc. is headquartered in Long Beach, Calif., and its U.S. Web address is www.pioneerelectronics.com. Its parent company, Pioneer Corporation, is a leader in optical disc technology and a preeminent manufacturer of high-performance audio, video, computer and cable equipment for the home, car and business markets. The company focuses on four core business domains including DVD, display technologies, Digital Network Entertainment and components. Founded in 1938 in Tokyo, Pioneer Corporation (NYSE:PIO) employs more than 36,000 people worldwide. Its shares are traded on the New York Stock Exchange.

2005 PIONEER SINGLE-CD PLAYERS

DEH-1700 DEH-2700 DEH- DEH- DEH- P3700MP P4700MP P6700MP --------------- --------- ---------- ---------- --------- ---------- Supertuner IIID Yes Yes Yes Yes Yes -------------- ---------- ---------- ---------- --------- ---------- Flap Face Detachable Detachable Detachable Flap Down Flap Down -------------- ---------- ---------- ---------- --------- ---------- Control Electronic Rotary Rotary Rotary Rotary -------------- ---------- ---------- ---------- --------- ---------- Power 45 W x 4 45 W x 4 MOSFET 50 MOSFET 50 MOSFET 50 -------------- ---------- ---------- ---------- --------- ---------- RCA Preouts Single Single Dual Dual Dual -------------- ---------- ---------- ---------- --------- ---------- Display Blue back Multi- Multi- Multi- Blue OEL LED color LED color LED color (124x 33 LED + 24x33) -------------- ---------- ---------- ---------- --------- ---------- Easy EQ No Yes Yes Yes EEQ w/ EQ- EX -------------- ---------- ---------- ---------- --------- ---------- Remote Control - - Card Card Card -------------- ---------- ---------- ---------- --------- ---------- MCD Control - - Yes Yes Yes -------------- ---------- ---------- ---------- --------- ---------- Sirius and XM 16-char. 16-char. 16-char. Control - - Display Display Display -------------- ---------- ---------- ---------- --------- ---------- Character Display - - 8 char. 8 char. 16 char. -------------- ---------- ---------- ---------- --------- ---------- Auto Scroll greater greater greater - - than 8 than 8 than 16 -------------- ---------- ---------- ---------- --------- ---------- Wired Remote Input - Yes Yes Yes Yes -------------- ---------- ---------- ---------- --------- ---------- Crossover - - - - 2-Way -------------- ---------- ---------- ---------- --------- ---------- Auto EQ / Time Alignment - - - - - -------------- ---------- ---------- ---------- --------- ---------- Compressed Audio playback - - MP3/WMA MP3/WMA MP3/WMA -------------- ---------- ---------- ---------- --------- ---------- CD-R/RW Yes Yes Yes Yes Yes -------------- ---------- ---------- ---------- --------- ---------- DualDisc Compatible - - - - - -------------- ---------- ---------- ---------- --------- ---------- iPod Adapter Ready - - Yes Yes Yes -------------- ---------- ---------- ---------- --------- ---------- Disc Title Memory (48) - - Yes Yes Yes -------------- ---------- ---------- ---------- --------- ---------- Level Indicator - - - Yes Yes -------------- ---------- ---------- ---------- --------- ---------- Soft Key Operation - - - - OEL -------------- ---------- ---------- ---------- --------- ---------- Sub Display Output - - Yes Yes Yes -------------- ---------- ---------- ---------- --------- ---------- CD-R PC-Link - - - - - -------------- ---------- ---------- ---------- --------- ---------- Limited Warranty from Authorized 1 year 1 year 1 year 1 year 1 year Dealer -------------- ---------- ---------- ---------- --------- ---------- Suggested Retail Price $120 $140 $170 $190 $250 -------------- ---------- ---------- ---------- --------- ---------- Availability Jan. 05 Jan. 05 Jan. 05 Jan. 05 Jan. 05 -------------- ---------- ---------- ---------- --------- ----------

DEH- DEH-P80MP DEH-P8600MP DEH-P9600MP P7700MP --------------- ---------- ---------- ----------- ----------- Supertuner IIID Supertuner Yes Yes Yes IIID+ --------------- ---------- ---------- ----------- ----------- Flap Face Flap Down Motorized Motorized Motorized Dual Motion --------------- ---------- ---------- ----------- ----------- Control 7-Way 7-Way Dual Rotary Rotary Rotary Rotary Commander Commander --------------- ---------- ---------- ----------- ----------- Power MOSFET 50 MOSFET 60 MOSFET 50 MOSFET 50 --------------- ---------- ---------- ----------- ----------- RCA Preouts Triple Triple Triple Triple 4 Volts 4 Volts 4 Volts --------------- ---------- ---------- ----------- ----------- Display Blue OEL Blue OEL Multi-color Multi-color (124x 33 (152x 33) OEL OEL + 24x33) (192x48) (192x48) --------------- ---------- ---------- ----------- ----------- Easy EQ EEQ w/ EQ- EEQ w/ EQ- EEQ w/ DSP EEQ w/ DSP EX EX (w/ (w/ BurrBrown BurrBrown DAC) DAC) --------------- ---------- ---------- ----------- ----------- Remote Control 10-Key 10-Key 10-Key Card 10-Key Card Card Card Remote Remote Remote Remote --------------- ---------- ---------- ----------- ----------- MCD Control Yes Yes Yes Yes --------------- ---------- ---------- ----------- ----------- Sirius and XM 16-char. 16-char. 16-char. 16-char. Control Display Display Display Display --------------- ---------- ---------- ----------- ----------- Character Display 16 char. 16 char. 16 char. 16 char. --------------- ---------- ---------- ----------- ----------- Auto Scroll greater greater greater greater than 16 than 16 than 16 than 16 --------------- ---------- ---------- ----------- ----------- Wired Remote Input Yes Yes Yes Yes --------------- ---------- ---------- ----------- ----------- Crossover 2-Way 2-Way Independent Independent 2-Way 2-Way --------------- ---------- ---------- ----------- ----------- Auto EQ / Time Alignment - - Yes Yes --------------- ---------- ---------- ----------- ----------- Compressed iTunes MP3/WMA MP3/WMA MP3/WMA Audio playback AAC/ MP3/WMA --------------- ---------- ---------- ----------- ----------- CD-R/RW Yes Yes Yes Yes --------------- ---------- ---------- ----------- ----------- DualDisc Compatible - - - - --------------- ---------- ---------- ----------- ----------- iPod Adapter Yes Yes Yes Yes Ready --------------- ---------- ---------- ----------- ----------- Disc Title Yes Yes Yes Yes Memory (48) --------------- ---------- ---------- ----------- ----------- Level Indicator Yes Yes Spectrum Spectrum Analyzer Analyzer --------------- ---------- ---------- ----------- ----------- Soft Key OEL Enhanced Operation - - OEL --------------- ---------- ---------- ----------- ----------- Sub Display Yes Yes Yes Yes Output --------------- ---------- ---------- ----------- ----------- CD-R PC-Link - Yes Yes Yes --------------- ---------- ---------- ----------- ----------- Limited Warranty from Authorized 1 year 1 year 1 year 1 year Dealer --------------- ---------- ---------- ----------- ----------- Suggested Retail Price $300 $440 $500 $600 --------------- ---------- ---------- ----------- ----------- Availability Jan. 05 Jan. 05 Mar. 04 Mar. 04 --------------- ---------- ---------- ----------- -----------

2005 PIONEER PREMIER SINGLE-CD PLAYERS

DEH- DEH- DEH- DEH- DEH- DEH- P470MP P670MP P770MP P8MP P860MP P960MP ---------------------------------------------------------------------- Supertuner Yes Yes Supertuner Yes Yes Yes IIID IIID+ ---------------------------------------------------------------------- Flap Face Flap Flap Flap Down Motorized Motorized Motorized Down Down Dual Motion ---------------------------------------------------------------------- Control Rotary Rotary 7-Way 7-Way Dual Rotary Rotary Rotary Rotary Commander Commander ---------------------------------------------------------------------- Power MOSFET MOSFET MOSFET MOSFET MOSFET MOSFET 50 50 50 60 50 50 ---------------------------------------------------------------------- RCA Preouts Dual Dual Triple Triple Triple Triple 4 Volts 4 Volts 6.5 Volts 6.5 Volts 6.5 Volts ---------------------------------------------------------------------- Display Multi- Blue OEL Blue OEL Blue OEL Multi- Multi- color (124x (124x 33 (152x 33) color color LED 33 + + 24x33) OEL OEL 24x33) (192x48) (192x48) ---------------------------------------------------------------------- Easy EQ Yes EEQ w/ EEQ w/ EQ-EEQ w/ EQ-EEQ w/ DSP EEQ w/ DSP EQ-EX EX EX (w/ (w/ BurrBrown BurrBrown DAC) DAC) ---------------------------------------------------------------------- Remote Card Card 10-Key 10-Key 10-Key 10-Key Control Card Card Card Card Remote Remote Remote Remote ---------------------------------------------------------------------- MCD Control Yes Yes Yes Yes Yes Yes ---------------------------------------------------------------------- Sirius and 16-char. 16-char. 16-char. 16-char. 16-char. 16-char. XM Control display Display display display display display ---------------------------------------------------------------------- Character 8 char. 16 char. 16 char. 16 char. 16 char. 16 char. Display ---------------------------------------------------------------------- Auto Scroll greater greater greater greater greater greater than 8 than 16 than 16 than 16 than 16 than 16 ---------------------------------------------------------------------- Wired Remote Yes Yes Yes Yes Yes Yes Input ---------------------------------------------------------------------- Crossover 2-Way 2-Way 2-Way 2-Way IndependentIndependent 2-Way 2-Way ---------------------------------------------------------------------- Auto EQ / Time - - - - Yes Yes Alignment ---------------------------------------------------------------------- Compressed MP3/WMA MP3/WMA iTunes MP3/WMA MP3/WMA MP3/WMA Audio AAC/ playback MP3/WMA ---------------------------------------------------------------------- CD-R/RW Yes Yes Yes Yes Yes Yes ---------------------------------------------------------------------- DualDisc Compatible - - - - - - ---------------------------------------------------------------------- iPod Adapter Yes Yes Yes Yes Yes Yes Ready ---------------------------------------------------------------------- Disc Title Yes Yes Yes Yes Yes Yes Memory (48) ---------------------------------------------------------------------- Level Yes Yes Yes Yes Spectrum Spectrum Indicator Analyzer Analyzer ---------------------------------------------------------------------- Soft Key - OEL - - OEL Enhanced Operation OEL ---------------------------------------------------------------------- Sub Display Yes Yes Yes Yes Yes Yes Output ---------------------------------------------------------------------- CD-R PC-Link - - - Yes Yes Yes ---------------------------------------------------------------------- Limited Warranty from 2 Years 2 Years 2 Years 2 Years 2 Years 2 Years Authorized Dealer ---------------------------------------------------------------------- Suggested Retail $200 $260 $310 $450 $520 $620 Price ---------------------------------------------------------------------- Availability Jan. 05 Jan. 05 Jan. 05 Jan. 05 Mar. 04 Mar. 04 ----------------------------------------------------------------------

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CONTACT: Pioneer Electronics (USA) Inc. Jaed Arzadon, 310-952-2451 jaed.arzadon@pioneer-usa.com Steve Bonsignore, 212-537-8094 sbonsignore@gcigroup.com

KEYWORD: NEVADA CALIFORNIA JAPAN INTERNATIONAL ASIA PACIFIC TRACK INDUSTRY KEYWORD: HARDWARE TELEVISION/RADIO CABLE MUSIC AUTOMOTIVE TRADESHOW PRODUCT SOURCE: Pioneer Electronics (USA) Inc.

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