DSW celebrates first National Shoe Lover Day with "Free Shoes for a Year" sweepstakes

COLUMBUS, Ohio, Oct. 18, 2013 /PRNewswire/ -- DSW Inc. (NYSE: DSW), a leading branded footwear and accessories retailer, introduces one entire day devoted to shoe love. National Shoe Lover Day, DSW's unofficial official holiday, falls on Saturday, October 26, 2013.

(Photo: http://photos.prnewswire.com/prnh/20131018/CL99697)

To celebrate the new holiday, DSW is giving Shoe Lovers everywhere the chance to win free shoes for a year! Each of the 390 stores nationwide, as well as dsw.com, will participate in this sweepstakes. Customers who make a purchase on that day, from a store or from dsw.com, will receive a peel-off card—if the card is a "free shoes for a year" winner, that customer will receive bonus cards throughout the year! There will be one winner per store and one winner from dsw.com (more info here: http://tiny.cc/FSFY). Additionally, DSW stores will have other prizes and giveaways for their Shoe Lovers on the big day.

"We are excited to finally launch this fabulous holiday," said Kelly Cook, Senior Vice President of Marketing, DSW Inc. "One whole day to celebrate gorgeous shoes and party with our superstar Shoe Lovers? There's absolutely nothing better than that!"

DSW has also released its first-ever book, Do You Speak Shoe Lover? in celebration of National Shoe Lover Day and Shoe Lovers everywhere. It is available for purchase at DSW stores, dsw.com, and select book retailers nationwide.

DSW is the destination for savvy Shoe Lovers everywhere. Customers experience a breathtaking assortment of designer shoes, boots, and sandals at everyday value prices in a convenient assisted self-select shopping environment. Aisles are filled with the latest trends in men's and women's shoes giving Shoe Lovers a staggering amount of choices.  From casual and athletic shoes to top-brand dress shoes, DSW is the ultimate destination for anyone who loves fashion and the excitement of finding the perfect shoe. For an even larger selection, dsw.com offers more styles, luxury brands, extended sizes and kids' shoes.

DSW Rewards is a free, award-winning loyalty program in which customers earn certificates toward future DSW purchases and receive special member-only offers. Customers can also participate in a lively Shoe Lover community on Facebook to receive exclusive offers and giveaways, including chances to win free shoes on Facebook each Tuesday, also known as "Free Shoesday."

About DSW Inc.

DSW Inc. is a leading branded footwear, handbag and accessories retailer that offers a wide selection of brand name and designer fashion for women, men, and kids.  As of October 24, 2013, DSW operates 393 stores in 42 states, the District of Columbia and Puerto Rico, and operates an e-commerce site, http://www.dsw.com, and a mobile website, http://m.dsw.com.  DSW also supplies footwear to 356 leased locations in the United States under the Affiliated Business Group.  For store locations and additional information about DSW, visit http://www.dswinc.com. Follow DSW on Twitter at http://twitter.com/DSWShoeLovers and like DSW on Facebook at http://www.facebook.com/DSW.

SOURCE DSW Inc.