Dearborn Trade Publishing and SCORE! Educational Centers Partner to Offer a 6-Month Scholarship to SCORE! - a $1,000 Value

CHICAGO, June 20 /PRNewswire/ -- Dearborn Trade Publishing and SCORE! Educational Centers are working together to help children grow into healthy, knowledgeable adults. In conjunction with the publication of the new book Kidnapped: How Irresponsible Marketers are Stealing the Minds of Your Children (in bookstores now from Dearborn Trade Publishing, $18.95), Dearborn Trade and SCORE! are offering parents an opportunity to win a 6-month scholarship to SCORE! (a $1,000 value) for their child.

To enter the SCORE! Scholarship Sweepstakes: Send an email to coupons@dearborn.com with the term "SCORE!" in the subject line and include in the text of your email your name, complete address and day time telephone number. No mechanically reproduced entries allowed. Limit one entry per person and/or email address. Entries must be sent electronically between June 1, 2005 and August 15, 2005. For a complete list of rules, email coupons@dearborn.com. No purchase necessary.

Parents and kids alike will be helped by the advice in Kidnapped: How Irresponsible Marketers are Stealing the Minds of Your Children by Dan Acuff, PhD, and Robert Reiher, PhD. Parents will learn everything they need to know in order to fight back against unethical marketing practices and provides practical, realistic ways to safeguard children. Authors Acuff and Reiher have five decades of combined experience in virtually every category of youth marketing and have done extensive research on child development, brain research, and learning theories. They have worked with the companies that spend the most on marketing to kids: Mattel, M&M Mars, Kellogg's, Coca Cola, major television networks, and practically every company that markets to kids.

SCORE! Educational Centers, Inc. ( http://www.escore.com/ ), a division of Kaplan, Inc., is a leading provider of after-school learning programs for children in grades pre-K through 12. With the goal of helping children reach their academic potential in math, reading, spelling and writing, SCORE!'s program includes personal coaching, positive reinforcement and a customized curriculum that adapts to each child's pace and learning needs. SCORE! serves 82,000 students annually in 167 centers located in 12 states across the country. Kaplan, Inc. is a wholly owned subsidiary of The Washington Post Company . To learn more about SCORE!, and find a center near you, please visit http://www.escore.com/ or call 1-800-49SCORE.

Dearborn Trade Publishing, a Kaplan Professional Company, is the nation's premier trainer and information provider for business and financial leaders committed to profiting from breakthrough ideas. Kaplan Professional provides licensing and continuing education training, certification, professional development courses, and compliance tracking for financial services, legal, IT, and real estate professionals and corporations. Kaplan Professional is a unit of Kaplan, Inc., a wholly owned subsidiary of The Washington Post Company .