Daktronics Outfits the DCU Center in Worcester, Mass. with Integrated

    Business Editors

    BROOKINGS, S.D.--(BUSINESS WIRE)--Jan. 21, 2005--Daktronics, Inc. (Nasdaq:DAKT) recently installed an integrated scoring, video and advertising display system for the DCU Center in Worcester, Mass. This unique system features a state-of-the-art center-hung display incorporating the latest in full-color light emitting diode (LED) technology, as well as two large ProAd(R) full-color displays on the interior fascia.
    The center-hung scoreboard, measuring approximately 13 feet high by 18 feet wide by 18 feet deep, incorporates eight full-color displays. Four are high resolution ProStar(R) VideoPlus displays, which present live and recorded video images in trillions of colors. These displays, along with four additional full-color displays positioned below them, show entertaining animation, graphics, scores, statistics and other information viewable from nearly every angle in DCU Center. Another unique design feature of the center-hung scoreboard is its ability to be quickly lowered and disassembled for certain events that don't require its use.
    To complement the center-hung scoreboard, two large ProAd(R) full-color displays have been installed. Mounted directly to the arena fascia, each measures nearly 150 feet in length. This technology is one of the latest applications of full-color LED technology in sports and entertainment venues, providing each patron with an even greater entertainment experience.
    "On behalf of the City of Worcester and SMG, we are thrilled to launch the DCU Center into the 21st century of technology with the installation of our new center-hung video displays and electronic ribbon boards," said Sandy Dunn, General Manager of the DCU Center. "Providing a state-of-the-art video experience for our patrons, performers, promoters and advertising partners is a goal we were able to achieve with the assistance of Daktronics."
    "We're very pleased to partner with the DCU Center on this great upgrade to their facility," said Ross Yanco, Daktronics regional sales manager for large sports venues. "The DCU Center now has one of the most sophisticated displays systems in the country incorporating the latest technologies. Their patrons will enjoy the added excitement and information this system provides."
    ProStar(R) VideoPlus and ProAd(R) digital display technology, available only from Daktronics, use the latest in red, green and blue (RGB) LED technology to present live and recorded video images, colorful animation and vivid graphics with incredible brightness and wide angle visibility. ProStar(R) LED video display technology offers a long lifetime with minimal maintenance and low power consumption, providing value and excitement for years to come. Daktronics is recognized as the world's leading provider of full-color LED video displays.
    Daktronics integrated control system will operate the ten colorful displays, utilizing proven Venus(R) and V-Play(R) controllers, V-Link(R) video processors, and All Sport(R) scoring consoles. Daktronics nearby sales and service office outside Hartford, Conn., will provide ongoing support for the system.

    About DCU Center

    The DCU Center is one of the world's leading entertainment and convention facilities. Located in Worcester, Mass., the facility hosts nearly 400 events each year and is attended by more than one million people. Events include concerts, sporting & family events, conventions, trade shows, meetings, banquets, weddings, and graduations. The DCU Center is owned by the City of Worcester and is managed by SMG, the world's leading private management and developing firm for public assembly facilities. Based in Philadelphia, SMG operates 168 venues, and controls over 1.3 million entertainment seats worldwide plus over nine million square feet of exhibit space.

    About Daktronics, Inc.

    The Company has scoring and display equipment operating at thousands of professional, collegiate and high school sports venues nationwide. Daktronics has strong leadership positions in, and is one of the world's largest suppliers of, electronic scoreboards, computer-programmable displays, large screen video displays and control systems. The Company excels in the control of large display systems, including those that require integration of complex multiple displays showing real time information, graphics, animation and video. Daktronics designs, manufactures, markets and services display systems for customers around the world in sport, business and transportation applications. For more information, visit the Company's worldwide web site at http://www.daktronics.com, email the Company at sales@daktronics.com, call toll-free 1-800-DAKTRONICS (800-325-8766) in the U.S., or write to the Company at 331 32nd Avenue, P.O. Box 5128, Brookings, SD 57006-5128.

    Cautionary Notice: In addition to statements of historical fact, this news release contains forward-looking statements reflecting the Company's expectations or beliefs concerning future events which could materially affect Company performance in the future. The Company cautions that these and similar statements involve risk and uncertainties including changes in economic and market conditions, management of growth, timing and magnitude of future contracts, and other risks noted in the Company's SEC filings which may cause actual results to differ materially. Forward-looking statements are made in the context of information available as of the date stated. The Company undertakes no obligation to update or revise such statements to reflect new circumstances or unanticipated events as they occur.

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CONTACT: Daktronics, Inc., Brookings Mark Steinkamp, 605-697-4300 or DCU Center John LaHair, 508-929-0126

KEYWORD: MASSACHUSETTS SOUTH DAKOTA INDUSTRY KEYWORD: SPORTS ENTERTAINMENT PRODUCT SOURCE: Daktronics, Inc.

Copyright Business Wire 2005