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04.04.2005 13:31:00
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Comcast Spotlight Launches Industry's First Gigabit Ethernet Digital
Comcast Spotlight Launches Industry's First Gigabit Ethernet Digital Program Insertion With C-COR Philadelphia Market to Upgrade to Largest and Most Advanced Digital Ad Insertion Server in the Industry
C-COR Incorporated (Nasdaq:CCBL), a global provider of interoperable access and transport products, system solutions, and technical services, is unveiling the next generation in digital advertising with the industry's first deployment of Gigabit Ethernet (GigE) Digital Program Insertion (DPI). Comcast Spotlight, the advertising sales division of Comcast Cable, is upgrading to C-COR's GigE DPI solution in the operator's Philadelphia market. The deployment includes 1,656 standard definition (SD) and 75 high definition (HD) digital channels, all controlled from one central headquarters system, with a potential reach of more than 2.3 million cable customers.
C-COR has more than 90 digital advertising deployments worldwide, including Los Angeles, San Francisco, Miami, Philadelphia, Denver, Milwaukee, and the combined markets of Buffalo and Cleveland. The company's industry leading GigE DPI solution includes the largest advertising insertion servers built to date capable of inserting up to 1920 standard definition (SD) digital channels or 370 high definition digital (HD) channels from a single server. These highly scalable servers are specifically designed for centralized GigE network layouts and incorporate redundancy and high-availability features to ensure continuous uptime and uninterrupted advertising revenue flow while reducing the cost per channel and transport costs for the operator.
"As digital advertising insertion is being rolled out, having a centralized and efficient control platform that can seamlessly support expanded digital insertion line-ups and ad targeting while freeing up bandwidth and lowering costs will prove invaluable to our operations," said Paul Woidke, Vice President, Technology, Comcast Spotlight. "We are pleased to deploy C-COR's advertising solution in our continuing effort to build the best cable advertising platform possible, giving our advertisers the ability to expand their reach and connectivity at a substantial cost savings."
C-COR's advertising solutions are developed and marketed by C-COR Solutions, one of the Company's three complementary business units that also include C-COR Access & Transport and C-COR Network Services. C-COR Solutions offers operators an integrated, application-oriented suite of centralized office automation tools for the management of the network, on demand content delivery, subscriber, and the workforce, as well as a state-of-the-art advertising solution that supports digital systems without duplicating the operator's infrastructure. C-COR is committed to being a trusted partner with its customers, leveraging its global expertise and interoperable, standards-based solutions, helping to lower risk while increasing profit margins, and ultimately simplifying the transition to the on-demand IP era.
"We are proud of our long-standing relationship with Comcast, a pioneer in the deployment of advertising technology, and to have the opportunity to work with them in deploying the industry's first GigE DPI system in their headquarters market of Philadelphia," said Terri Richardson, Vice President of Product and Market Management for C-COR Solutions. "The C-COR GigE DPI solution helps operators grow their revenue by freeing bandwidth for new services, expanding channel lineups, and providing ad targeting opportunities to their advertisers, while simultaneously taking advantage of lower transport costs."
About Comcast Spotlight
Comcast Spotlight, the advertising sales division of Comcast Cable, delivers cable's power to target viewers most efficiently and effectively. It is focused on moving the industry forward in market consolidation, integrated promotional opportunities, enhanced research, advanced technologies, and innovative products to help local, regional, and national advertisers realize greater value for their investment. Headquartered in New York with offices throughout the country, Comcast Spotlight has a presence in more than 70 markets, including 22 of the top 25 DMAs. Comcast Spotlight is a trademark of Comcast Cable. For more information, visit www.comcastspotlight.com.
About C-COR
C-COR offers world-class, market-focused business solutions for cable operators, telephone companies, broadcasters, and other private and public sector entities. C-COR's solutions simplify the transition to Internet Protocol (IP) demand-oriented networks by delivering interoperable, modular products in sync with IP network upgrade cycles. The Company's products and services include a suite of software applications that automate the management of content, network, subscribers, and workforce, with more than 200 deployments worldwide; next-generation optical transport products; on demand video systems with implementations in more than 20 countries; and a range of network assurance and technical services that allows operators to design and keep their networks operating at peak performance. Leading network operators through the transition to the on demand IP era, C-COR leverages its dedicated global workforce to deliver solutions for lowering risk, improving profit margins, and effectively managing change. CED Magazine recently named C-COR to its list of "Broadband 50 Companies to Watch." C-COR's common stock is listed on the Nasdaq National Market (Symbol: CCBL) and is a component of the Russell 2000 Stock Index. For additional information regarding C-COR, visit www.c-cor.com.
Some of the information presented in this announcement constitutes forward-looking statements made pursuant to the safe harbor provisions of the Private Securities Litigation Reform Act of 1995. Forward-looking statements represent the Company's judgment regarding future events, and are based on currently available information. Although the Company believes it has a reasonable basis for these forward-looking statements, the Company cannot guarantee their accuracy and actual results may differ materially from those the Company anticipated due to a number of known and unknown uncertainties. Factors which could cause actual results to differ from expectations include, among others, capital spending patterns of the communications industry, changes in regard to significant customers, the demand for network integrity, the trend toward more fiber in the network, the Company's ability to develop new and enhanced products, the Company's ability to provide complete network solutions, continued industry consolidation, the development of competing technology, the global demand for the Company's products and services, and the Company's ability to complete and integrate acquisitions and achieve its strategic objectives. For additional information concerning these and other important factors that may cause the Company's actual results to differ materially from expectations and underlying assumptions, please refer to the reports filed by the Company with the Securities and Exchange Commission.
--30--CRD/sf*
Business Editors/High-Tech Editors
The National Show 2005
STATE COLLEGE, Pa.--(BUSINESS WIRE)--April 4, 2005--
C-COR Incorporated (Nasdaq:CCBL), a global provider of interoperable access and transport products, system solutions, and technical services, is unveiling the next generation in digital advertising with the industry's first deployment of Gigabit Ethernet (GigE) Digital Program Insertion (DPI). Comcast Spotlight, the advertising sales division of Comcast Cable, is upgrading to C-COR's GigE DPI solution in the operator's Philadelphia market. The deployment includes 1,656 standard definition (SD) and 75 high definition (HD) digital channels, all controlled from one central headquarters system, with a potential reach of more than 2.3 million cable customers.
C-COR has more than 90 digital advertising deployments worldwide, including Los Angeles, San Francisco, Miami, Philadelphia, Denver, Milwaukee, and the combined markets of Buffalo and Cleveland. The company's industry leading GigE DPI solution includes the largest advertising insertion servers built to date capable of inserting up to 1920 standard definition (SD) digital channels or 370 high definition digital (HD) channels from a single server. These highly scalable servers are specifically designed for centralized GigE network layouts and incorporate redundancy and high-availability features to ensure continuous uptime and uninterrupted advertising revenue flow while reducing the cost per channel and transport costs for the operator.
"As digital advertising insertion is being rolled out, having a centralized and efficient control platform that can seamlessly support expanded digital insertion line-ups and ad targeting while freeing up bandwidth and lowering costs will prove invaluable to our operations," said Paul Woidke, Vice President, Technology, Comcast Spotlight. "We are pleased to deploy C-COR's advertising solution in our continuing effort to build the best cable advertising platform possible, giving our advertisers the ability to expand their reach and connectivity at a substantial cost savings."
C-COR's advertising solutions are developed and marketed by C-COR Solutions, one of the Company's three complementary business units that also include C-COR Access & Transport and C-COR Network Services. C-COR Solutions offers operators an integrated, application-oriented suite of centralized office automation tools for the management of the network, on demand content delivery, subscriber, and the workforce, as well as a state-of-the-art advertising solution that supports digital systems without duplicating the operator's infrastructure. C-COR is committed to being a trusted partner with its customers, leveraging its global expertise and interoperable, standards-based solutions, helping to lower risk while increasing profit margins, and ultimately simplifying the transition to the on-demand IP era.
"We are proud of our long-standing relationship with Comcast, a pioneer in the deployment of advertising technology, and to have the opportunity to work with them in deploying the industry's first GigE DPI system in their headquarters market of Philadelphia," said Terri Richardson, Vice President of Product and Market Management for C-COR Solutions. "The C-COR GigE DPI solution helps operators grow their revenue by freeing bandwidth for new services, expanding channel lineups, and providing ad targeting opportunities to their advertisers, while simultaneously taking advantage of lower transport costs."
About Comcast Spotlight
Comcast Spotlight, the advertising sales division of Comcast Cable, delivers cable's power to target viewers most efficiently and effectively. It is focused on moving the industry forward in market consolidation, integrated promotional opportunities, enhanced research, advanced technologies, and innovative products to help local, regional, and national advertisers realize greater value for their investment. Headquartered in New York with offices throughout the country, Comcast Spotlight has a presence in more than 70 markets, including 22 of the top 25 DMAs. Comcast Spotlight is a trademark of Comcast Cable. For more information, visit www.comcastspotlight.com.
About C-COR
C-COR offers world-class, market-focused business solutions for cable operators, telephone companies, broadcasters, and other private and public sector entities. C-COR's solutions simplify the transition to Internet Protocol (IP) demand-oriented networks by delivering interoperable, modular products in sync with IP network upgrade cycles. The Company's products and services include a suite of software applications that automate the management of content, network, subscribers, and workforce, with more than 200 deployments worldwide; next-generation optical transport products; on demand video systems with implementations in more than 20 countries; and a range of network assurance and technical services that allows operators to design and keep their networks operating at peak performance. Leading network operators through the transition to the on demand IP era, C-COR leverages its dedicated global workforce to deliver solutions for lowering risk, improving profit margins, and effectively managing change. CED Magazine recently named C-COR to its list of "Broadband 50 Companies to Watch." C-COR's common stock is listed on the Nasdaq National Market (Symbol: CCBL) and is a component of the Russell 2000 Stock Index. For additional information regarding C-COR, visit www.c-cor.com.
Some of the information presented in this announcement constitutes forward-looking statements made pursuant to the safe harbor provisions of the Private Securities Litigation Reform Act of 1995. Forward-looking statements represent the Company's judgment regarding future events, and are based on currently available information. Although the Company believes it has a reasonable basis for these forward-looking statements, the Company cannot guarantee their accuracy and actual results may differ materially from those the Company anticipated due to a number of known and unknown uncertainties. Factors which could cause actual results to differ from expectations include, among others, capital spending patterns of the communications industry, changes in regard to significant customers, the demand for network integrity, the trend toward more fiber in the network, the Company's ability to develop new and enhanced products, the Company's ability to provide complete network solutions, continued industry consolidation, the development of competing technology, the global demand for the Company's products and services, and the Company's ability to complete and integrate acquisitions and achieve its strategic objectives. For additional information concerning these and other important factors that may cause the Company's actual results to differ materially from expectations and underlying assumptions, please refer to the reports filed by the Company with the Securities and Exchange Commission.
--30--CRD/sf*
CONTACT: C-COR Investor Relations Sally O. Thiel, 814-231-4402 sthiel@c-cor.com or Media Relations Jo Ann Lehtihet, 814-231-4438 jlehtihet@c-cor.com
KEYWORD: CALIFORNIA PENNSYLVANIA TRACK INDUSTRY KEYWORD: ADVERTISING/MARKETING TELEVISION/RADIO CABLE TELECOMMUNICATIONS TRADESHOW PRODUCT SOURCE: C-COR
Copyright Business Wire 2005
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