Chevrolet Chooses Clear Channel Radio to Drive Accolades for Silverado

Clear Channel Communications, Inc. (NYSE:CCU): Chevrolet and Clear Channel Radio today announced that the General Motors brand has chosen Clear Channel Radio to execute a full-year broadcast and digital media campaign, running now, to extol the highly acclaimed features of the all-new Chevy Silverado. The campaign is the first to integrate 15-second Clear Channel Radio traffic sponsorships with floating digital ads on the Web sites of radio stations located in key truck-buying markets. "Both Motor Trend magazine and a 49-member panel of top automotive journalists gave the special-edition Chevy Silverado their ‘2007 Truck of the Year’ distinctions,” said Ed Peper, Chevrolet general manager. "We were looking for the best way to generate sales as a result of rave reviews, and Clear Channel Radio presented us with a strategy to connect with our target audience throughout the entire day — while they are on the road and on the Internet.” Through the integrated implementation of Clear Channel Radio’s on-air and online assets, 15-second radio traffic sponsorships airing in Austin, Dallas, Houston, San Antonio, New Orleans, Memphis, St. Louis, Kansas City and Oklahoma City will direct listeners to the station Web sites of the respective radio stations in these markets. Once there, consumers will see floating images of Chevy Silverado trucks driving across home pages and parking in the leaderboard sections, which will provide more information on the benefits of the vehicle along with links to www.chevy.com/shop on station sites. "With a very strong product, a patriotic, American-made message and the opportunity to communicate with truck buyers about the Silverado over the next year, we expect this targeted campaign to be very effective,” said Jeff Howard, regional president of Clear Channel Radio Sales. "The integrated approach will also demonstrate the brand-building power of our multiplatform medium.” About Chevrolet/GM Chevrolet is America's No. 1-selling automotive brand. With the largest dealer network in the United States, Chevy is the leader in full-size trucks and the leader in sales of vehicles priced $35,000 and above. Chevrolet delivers more-than-expected value in every vehicle category, offering cars and trucks priced from $9,995 to $78,175. Chevy delivers expressive design, spirited performance and great value with standard features usually found only on more expensive vehicles. About Clear Channel Radio Clear Channel Radio is a leading radio company focused on serving local communities across the U.S. with more than 110 million listeners choosing Clear Channel Radio programming each week. The company's content can be heard on AM/FM stations, HD digital radio channels, on the Internet, via iPods, and via mobile-navigation devices from Cobra, Garmin, Kenwood and others. The company's operations include radio broadcasting, syndication and independent media representation. Clear Channel Radio is a division of Clear Channel Communications, Inc. (NYSE:CCU), a leading global media and entertainment company. More information on the company can be found at www.clearchannel.com.