Celsius Keeps Taking Market Share as Its Revenue Falls: Here's How That's Possible

The energy drink space is big and filled with many upstart players. One that has risen to prominence in recent years is Celsius (NASDAQ: CELH). The company was able to differentiate itself in the crowded space by making its portfolio sugar-free and by claiming its drinks are thermogenic, allowing drinkers to burn calories even while resting.In short, Celsius has quickly skyrocketed to the No. 3 spot in the U.S. energy drink industry by market share, trailing only Red Bull and Monster Beverage.It's unclear whether Celsius will ever be able to further climb the ranks of this market -- Monster and Red Bull still have sizable leads at this point. But the company is still taking market share. As of its third-quarter report, management believes it has 12.1% market share, up from 11.4% earlier this year.Continue readingWeiter zum vollständigen Artikel bei MotleyFool Weiter zum vollständigen Artikel bei MotleyFool