08.05.2007 06:00:00
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Celanese Introduces Mowilith(R) LDM 1852 Emulsion for Low-Emission Semi-Gloss Paints
At the European Coatings Show, Celanese Corporation presented Mowilth®
LDM 1852, a vinyl acetate ethylene (VAE) emulsion specifically designed
for low-emission semi-gloss paints. This breakthrough emulsion solves a
problem many formulators in Europe have faced for years when trying to
lower emissions, yet maintain the critical balance of gloss properties,
scrub resistance and block resistance in semi-gloss systems. Free of
solvent, plasticizer and APEO, Celanese developed this technology to
support the demand for higher performing environmentally-friendly
coatings throughout Europe.
According to Moritz Fichtmueller, marketing manager for paints and
coatings at Celanese, the new Mowilith LDM 1852 product is further
evidence of the company’s leadership in
developing technology for coatings with better environmental profiles. "Celanese
has responded to the growing demand for low emission coatings with a new
vinyl acetate/ethylene technology designed to meet growing demand for
reduced environmental impact,” he said. "Mowilith
LDM 1852 is ideal for low-emission, solvent-free semi-gloss paints
because its unique core-shell technology allows it to combine the
benefit of low minimum film formation temperature (MFFT) with the
benefit of high block resistance and excellent gloss.
The use of core-shell technology—something
formulators typically see in acrylic emulsions—is
one of the most innovative traits of the new Mowilith LDM 1852. By
incorporating this technology in a VAE emulsion, Celanese has once again
demonstrated its leadership in innovation. Today, no other VAE
technology offers this kind of performance in coatings designed for low
emissions and low odor.
Furthermore, the water-soluble protective colloids in the VAE emulsion
improve both the application properties and the workability of the
paint. The enhanced hydroplastification effect made possible with
Mowilith LDM 1852 supports excellent colour development, another key
property in today’s premium interior
decorative coatings market.
Celanese: the leader in low VOC performance for paints
Established for more than 10 years as the leading binding system in low
emission and solvent-free paints, Mowilith®
VAE emulsions have helped paint producers develop products that
anticipate trends towards reduced emissions and that meet the criteria
of various European ecological labels.
Celanese remains committed to innovative solutions with the commercial
launch of Mowilith LDM 1852 in Europe. Celanese’s
technical assistance teams located throughout Europe and the rest of the
world are experienced in putting VAE technology to work to gain optimal
performance and to solve any formulating issue related to architectural
coatings. To learn more about Mowilith LDM 1852, contact Technical
Service, Celanese Emulsions GmbH, Frankfurt a.M, telephone 49 (0) 69 305
2876 or by e-mail at Mowilth.info@celanese.de.
About the Emulsions & PVOH Business of Celanese The Emulsions & PVOH business of Celanese is a global leader in the
development and application of polymer emulsion and PVOH technology to
improve performance, create value and drive innovation in a broad range
of industrial and consumer end-use applications including adhesives,
coatings, engineered fabrics, glass fibers, paper, textiles and more. The business has manufacturing R&D and technical service facilities
across North America, Europe and Asia. More information about the
Emulsions & PVOH business of Celanese is available at www.connectcelanese.com. About Celanese As a global leader in the chemicals industry, Celanese Corporation
(NYSE: CE) makes products essential to everyday living. Our
products, found in consumer and industrial applications, are
manufactured in North America, Europe and Asia. Net sales totaled
$6.7 billion in 2006, with over 60% generated outside of North America.
Known for operational excellence and execution of its business
strategies, Celanese delivers value to customers around the globe with
innovations and best-in-class technologies. Based in Dallas,
Texas, the company employs approximately 8,900 employees worldwide. For
more information on Celanese Corporation, please visit the company's
website at www.celanese.com.
For further information on this news release and the Emulsions & PVOH
business of Celanese, please contact:
Tom Nicolay, Resource Advantage Group
e-mail: tnicolay@resourceadvantage.com
Phone :+1 973 882 1313
Website : www.resourceadvantage.com
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Celanese Corp. | 70,10 | -0,62% |