25.01.2006 23:01:00

Catalina Marketing Corporation and Murphy Oil Announce Pilot of Catalina Marketing Network(R)

Catalina Marketing Corporation (NYSE:POS), the globalleader in behavior-based marketing across multiple industries, todayannounced that it has signed an agreement with Murphy Oil USA, Inc(NYSE:MUR) to pilot the Catalina Marketing Network(R), the company'sconsumer checkout communication system, at multiple Murphy USA(R)gasoline stations located in Florida.

"We are looking forward to a successful pilot test with MurphyUSA(R), as this relationship symbolizes Catalina's commitment tomoving into new channels and providing a new connection betweenmanufacturers, retailers and their consumers - like Murphy - withtheir own new growth opportunities," said Dick Buell, chief executiveofficer of Catalina Marketing Corporation. "Today's world is filledwith time-starved consumers who are constantly looking for convenientways to meet their shopping needs. Catalina is truly committed toproviding them with the best possible value wherever and whenever theymeet that need."

The pilot test will run at the checkout counters of approximately50 Murphy USA(R) gasoline stations located in mass merchandiserparking lots throughout the state of Florida beginning in early 2006.

About Murphy Oil Corporation

Murphy Oil Corporation (http://www.murphyoilcorp.com) is a fullyintegrated petroleum company that is number 255 on the Fortune 500list. Murphy has been traded publicly since the 1950s and traces itsroots back to 1907 as a farm and timber company. Murphy ventured intorefining and marketing during the 1950s. During 2005 Murphy joined theStandard and Poors 500. Murphy began its relationship with Wal-Mart inDecember 1996. Murphy USA now operates over 860 locations in 21states. There are approximately 130 new locations opened per year.Murphy feels that they are uniquely positioned to continue to growtheir business and maintain one of the prominent positions in theworld of retail petroleum marketing.

About Catalina Marketing Corporation

Based in St. Petersburg, Fla., Catalina Marketing Corporation(http://www.catalinamarketing.com) was founded over 20 years ago basedon the premise that targeting communications based on actual purchasebehavior would generate more effective consumer response. Today,Catalina Marketing combines unparalleled insight into consumerbehavior with dynamic consumer access. This combination of insight andaccess provides marketers with the ability to execute behavior-basedmarketing programs, ensuring that the right consumer receives theright message at exactly the right time. Catalina Marketing offers anarray of behavior-based promotional messaging, loyalty programs anddirect-to-patient information. Personally identifiable data that maybe collected from the company's targeted marketing programs, as wellas its research programs, are never sold or provided to any outsideparty without the express permission of the consumer.

Certain statements in the preceding paragraphs areforward-looking, and actual results may differ materially. Statementsnot based on historic facts involve risks and uncertainties,including, but not limited to, the changing market for promotionalactivities, especially as it relates to policies and programs ofpackaged goods and pharmaceutical manufacturers and retailers,government and regulatory statutes, rules, regulations and policies,the effect of economic and competitive conditions and seasonalvariations, actual promotional activities and programs with thecompany's customers, the pace of installation of the company's storenetwork including in convenience stores and other new retail channels,the success of new pilot programs, services and businesses and othergrowth opportunities for the company and the pace of theirimplementation, the company's ability to maintain favorable client andretailer relationships and expand its client and retail base tosupport the development of new retail channels, the outcome and impactof an ongoing SEC investigation into certain of the company's priorfiscal years, and the outcome and impact of the pending shareholderclass action and derivative lawsuits.

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