31.03.2005 21:55:00
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Bowflex Ultimate 2 Home Gym Introduced by Nautilus, Inc.; Most Complet
Bowflex Ultimate 2 Home Gym Introduced by Nautilus, Inc.; Most Complete Home Gym Ever Reflects Company's Fast Pace of Innovation
Business Editors/Health/Fitness Writers
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http://www.businesswire.com/cgi-bin/mmg.cgi?eid=4854410
VANCOUVER, Wash.--(BUSINESS WIRE)--March 31, 2005--The most complete Bowflex(R) home exercise gym ever made by Nautilus, Inc. (NYSE:NLS) is being introduced this week as the company continues its fast pace of innovation to satisfy a growing appetite for high-quality fitness and training equipment.
Designed for people who prefer working out on state-of-the-art home fitness equipment, the Bowflex Ultimate(TM) 2 strength gym uses Power Rod(R) technology to provide users more than 95 exercises without any cable changes -- the equivalent of an entire gym full of strength equipment in a single, compact unit for the home.
"This product was developed because customers tell us they want as many exercises as possible from a single piece of equipment that they can use quickly and efficiently," said Tim Hawkins, chief customer and marketing officer for Nautilus, Inc., which makes Bowflex(R) branded fitness products, along with Nautilus(R), Schwinn(R) Fitness and StairMaster(R). "We designed this product to look great in high traffic areas of homes where people prefer to exercise. It also supports optimal human exercise mechanics, which is a growing priority to assure that people can perform physical exercise for a lifetime."
Those familiar with other models of Bowflex strength gyms will notice its overall redesign, including a new natural-motion squat exercise that can be performed with this unit, along with a preacher curl and rowing capability. They also will note this is the first bench-style Bowflex strength gym with a no-cable-change feature. Optional features include an abdominal attachment and a built-in DVD player for training or entertainment purposes.
The Bowflex Ultimate 2 strength system retails for $2,199 or can be financed for $57 per month, not including the optional abdominal attachment and DVD player. It can be ordered directly from the company by contacting www.nautilus.com or by calling 1-(800) BOWFLEX. Other models of Bowflex home gyms are available through certain sporting goods retailers, wholesale clubs, specialty fitness dealers, independent bike dealers, and directly from the company.
About Nautilus, Inc.
Headquartered in Vancouver, Wash., Nautilus, Inc. (NYSE:NLS) helps people achieve a fit and healthy lifestyle through proper exercise, rest and nutrition. With a brand portfolio that includes Nautilus(R), Bowflex(R), Schwinn(R) Fitness, StairMaster(R) and Trimline(R), Nautilus manufactures and markets a complete line of innovative health and fitness products through direct, commercial and retail channels. The Company was formed in 1986 and had 2004 sales of $523 million. It has 1,200 employees and operations in Washington, Colorado, Oklahoma, Texas, Illinois, Virginia, Switzerland, Germany, United Kingdom, Italy, China, and elsewhere. More information is at www.nautilus.com.
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--30--HB/la*
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Business Editors/Health/Fitness Writers
MULTIMEDIA AVAILABLE:
http://www.businesswire.com/cgi-bin/mmg.cgi?eid=4854410
VANCOUVER, Wash.--(BUSINESS WIRE)--March 31, 2005--The most complete Bowflex(R) home exercise gym ever made by Nautilus, Inc. (NYSE:NLS) is being introduced this week as the company continues its fast pace of innovation to satisfy a growing appetite for high-quality fitness and training equipment.
Designed for people who prefer working out on state-of-the-art home fitness equipment, the Bowflex Ultimate(TM) 2 strength gym uses Power Rod(R) technology to provide users more than 95 exercises without any cable changes -- the equivalent of an entire gym full of strength equipment in a single, compact unit for the home.
"This product was developed because customers tell us they want as many exercises as possible from a single piece of equipment that they can use quickly and efficiently," said Tim Hawkins, chief customer and marketing officer for Nautilus, Inc., which makes Bowflex(R) branded fitness products, along with Nautilus(R), Schwinn(R) Fitness and StairMaster(R). "We designed this product to look great in high traffic areas of homes where people prefer to exercise. It also supports optimal human exercise mechanics, which is a growing priority to assure that people can perform physical exercise for a lifetime."
Those familiar with other models of Bowflex strength gyms will notice its overall redesign, including a new natural-motion squat exercise that can be performed with this unit, along with a preacher curl and rowing capability. They also will note this is the first bench-style Bowflex strength gym with a no-cable-change feature. Optional features include an abdominal attachment and a built-in DVD player for training or entertainment purposes.
The Bowflex Ultimate 2 strength system retails for $2,199 or can be financed for $57 per month, not including the optional abdominal attachment and DVD player. It can be ordered directly from the company by contacting www.nautilus.com or by calling 1-(800) BOWFLEX. Other models of Bowflex home gyms are available through certain sporting goods retailers, wholesale clubs, specialty fitness dealers, independent bike dealers, and directly from the company.
About Nautilus, Inc.
Headquartered in Vancouver, Wash., Nautilus, Inc. (NYSE:NLS) helps people achieve a fit and healthy lifestyle through proper exercise, rest and nutrition. With a brand portfolio that includes Nautilus(R), Bowflex(R), Schwinn(R) Fitness, StairMaster(R) and Trimline(R), Nautilus manufactures and markets a complete line of innovative health and fitness products through direct, commercial and retail channels. The Company was formed in 1986 and had 2004 sales of $523 million. It has 1,200 employees and operations in Washington, Colorado, Oklahoma, Texas, Illinois, Virginia, Switzerland, Germany, United Kingdom, Italy, China, and elsewhere. More information is at www.nautilus.com.
MULTIMEDIA AVAILABLE: http://www.businesswire.com/cgi-bin/mmg.cgi?eid=4854410
--30--HB/la*
CONTACT: Nautilus, Inc. Ron Arp, 360-418-6169 or Integrated Corporate Relations, Inc. John Mills, 310-395-2215 or 203-222-9013
KEYWORD: WASHINGTON INDUSTRY KEYWORD: SPORTS MEDICAL RETAIL PRODUCT PHOTO PHOTOWIRE SOURCE: Nautilus, Inc. PHOTO: 42693
Copyright Business Wire 2005
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