Ben Hogan Debuts New Apex Edge Irons -- a Forged Game-Improvement Iron with Classic Hogan Styling

These new forged irons were designed to appeal to traditionalistsseeking the unique combination of the unmistakable and classic linesof a Ben Hogan iron with game-improvement technology and playability.They will not be disappointed.

The new Apex Edge Irons are forged from soft 1020 carbon steel andlaser welded for exceptional feel and playability. A 180-degreeundercut channel optimally places the center of gravity low and deepin the clubhead while raising the moment of inertia for addedforgiveness and a high launch angle.

A wide sole design serves to instill confidence, helping each ironto glide through the turf. This not only ensures more solid contact,it also enhances playability from a variety of lies. Brightnickel/chrome plating helps to create the unmistakable look of afinely crafted Ben Hogan golf club.

"When it comes to classic golf clubs, Ben Hogan takes a back seatto no one," said Drew Isaacman, Vice President, Brand Management forthe Top-Flite and Ben Hogan brands. "But as good as these Apex EdgeIrons look, the game-improvement technology they incorporate makesthem an ideal high-performance option for players looking for a littlemore help from their equipment."

The Ben Hogan Apex Edge Irons are available right- and left-handedin a standard set configuration of 3-iron through E (Equalizer) Wedge,with a 2-iron and F (Fairway) Wedge available separately. The stockgraphite shaft is the Apex Edge Graphite in 3 (regular) and 4 (stiff)flexes and the stock steel is the Apex Edge Steel, also in 3 and 4flexes. The Apex Edge Irons will be available at retail on April 15and carry a manufacturer's suggested retail price of $1080 per set forgraphite and $1000 per set for steel.

The name Ben Hogan has been synonymous with uncompromising golfequipment since Mr. Hogan first put his name on a set of golf clubs in1953. Since then, every model, every set, and every club has been heldto the same rigorous standards of quality, craftsmanship andperformance. Today that dedication extends to woods, irons, hybrids,wedges, golf balls and a full line of accessories. To learn more,visit us online at www.benhogan.com. Ben Hogan is a brand of theCallaway Golf Company.