Bally Technologies Announces Deals to Initially Provide 3,600 Games for Italy’s New Video-Lottery Industry

Bally Technologies, Inc. (NYSE: BYI), a leader in slots, video machines, networked, and server-based gaming systems for the global gaming industry, today announced contracts to initially provide 3,600 games for Italy’s new video-lottery (VLT) program.

Bally has entered into long-term agreements with two of Italy’s VLT concessionaires – HBG Group, for 2,000 machines; and Sisal Slot, for 1,600 machines, to provide VLT devices for the new video-lottery program being implemented throughout Italy in public venues. Bally expects to begin delivery in the fall of 2010.

"We’re very pleased about our partnership with Bally Technologies and the cutting-edge VLT games and system portfolio they are delivering for our country’s new program,” said Antonio Porsia, Chief Executive Officer of HBG Group. "Bally’s long and proven history of providing innovative games and systems will enable us to offer our customers a whole new level of entertainment.”

Francesco Durante, Sisal Slot Managing Director, said, "I believe that selecting Bally as a technological partner for our video-lottery network is a step forward in Sisal’s commitment to excellence. I am confident that the agreement will bring further added value to our products, retail network, and consumers.”

These agreements include both Bally games and Bally systems solutions, capitalizing on the Company’s position as the world’s leading gaming systems company with expertise in providing server-based systems to North America VLT and central-determination markets. Among the systems technology that Bally will deliver to Italy is CMP, a proven technology suite that includes player tracking, bonusing, promotions, and powerful reporting tools.

"We’re thrilled to have partnered with two of Italy’s primary concessionaires to provide games and systems for the country’s new VLT program,” said Gavin Isaacs, Chief Operating Officer of Bally Technologies. "We will leverage our experience delivering cutting-edge and entertaining gaming devices worldwide, and our position as the leading global gaming systems provider, to deliver a custom and comprehensive games, systems, and server-based solution for the burgeoning new VLT market in Italy.”

In related news, the Company announced that it has signed a distribution agreement with Italy-based Zest Gaming to market, sell, service, and maintain its video-lottery systems and gaming devices in Italy. Zest, one of the largest and most respected gaming technology providers in Europe, has well-established relationships with the Italian video-lottery concessionaires and brings 15 years of gaming experience in addition to 30 years of electronics experience.

"Partnering with a leading Italian company such as Zest makes good business sense for Bally, enabling us to capitalize on their already established relationships with customers and their well-entrenched sales and service network in Italy,” said John Connelly, Bally’s Vice President, International. "The technology solution required for Italy is complex, and having Zest Gaming’s well-respected service team on the ground will be critical to our long-term success.”

"Representing such a well-respected and long-standing company as Bally Technologies is a true honor and privilege,” said Luca Frigerio, Chief Executive Officer of Zest Gaming. "Bally’s outstanding reputation for innovative technology and customer service, combined with our local knowledge and infrastructure, is a partnership that will enable us to deliver very positive results for our customers.”

With a 78-year history as one of the world’s leading developers of innovative gaming devices, Bally brings a new level of cutting-edge games to the Italy VLT market, including the only mechanical-reel games for video lottery and exciting features for players such as progressive jackpots, mystery bonuses, and game-in-game features.

Bally also differentiates itself with unique and dramatic game cabinets, including the ALPHA Elite™ V32 with its 32-inch vertical touch-screen display; and the Digital Tower Series™, reaching nearly seven feet tall and highlighted by dramatic top-box bonus features.

In addition to innovative games, Bally will draw upon its expertise in central determination and VLT markets to provide a server-based central control and monitoring system designed specifically for Italy’s VLT program.

About Bally Technologies, Inc.

With a history dating back to 1932, Las Vegas-based Bally Technologies designs, manufactures, operates and distributes advanced gaming devices, systems and technology solutions worldwide. Bally’s product line includes reel-spinning slot machines, video slots, wide-area progressives, and Class II, lottery and central determination games and platforms. As the world’s No. 1 gaming-systems company, Bally also offers an array of casino management, slot accounting, bonusing, cashless and table management solutions. The Company also owns and operates Rainbow Casino in Vicksburg, Miss. For more information, please contact Laura Olson-Reyes, Director of Corporate Communications, at 702-584-7742, or visit http://www.BallyTech.com.

This news release may contain "forward-looking” statements within the meaning of the Securities Act of 1933, as amended, and is subject to the safe harbor created thereby. Such information involves important risks and uncertainties that could significantly affect the results in the future and, accordingly, such results may differ from those expressed in any forward-looking statements. Future operating results may be adversely affected as a result of a number of risks that are detailed from time to time in the Company’s filings with the Securities and Exchange Commission. The Company undertakes no obligation to update the information in this press release and represents that the information is only valid as of today’s date.