Bally Gaming and Systems Announces Opening of New Office in Macau to Serve Growing Asian Market

LAS VEGAS, Feb. 16 /PRNewswire-FirstCall/ -- Bally Gaming and Systems, a business unit of Alliance Gaming Corp. , announced today that it has opened a new office in the Bank Of China Building in the heart of Macau S.A.R. to provide sales and service support for its slot machines, systems and table management business efforts throughout Asia.

The 31st-floor office features approximately 1,900 square feet of space, including a showroom and sales offices, and directly overlooks the new Wynn Macau resort under construction as well as the venerable Casino Lisboa. Bally has also retained an additional 2,000 square feet of nearby warehouse space for machine stock and parts.

"Bally's growing slot machine business within Macau and throughout Asia -- along with serving a key Bally Systems customer, Sands Macau, and our Bally Table Management Systems (TMS(TM)) customer, Galaxy Entertainment Group -- prompted the opening of this office, which further demonstrates our commitment to the region while establishing Bally for future expansion throughout the Asia-Pacific market," said John Connelly, Bally Vice President, International.

Bally is hosting the office's official Grand Opening on Friday, Feb. 24. Customers, dignitaries and media from throughout Asia have been invited. Following a traditional Chinese ritual ceremony conducted by a Master Feng Shui and the official ribbon cutting, Alliance Gaming CEO Richard Haddrill will preside over a press conference beginning at 3 p.m. local time. Connelly, Bally Executive Vice President Robert Saxton and Bally Vice President and Managing Director Srini Raghavan of the Company's India Offshore Development Center will also be available for in-person interviews.

In conjunction with the office opening, Bally has appointed Catherine Burns to the position of Vice President and Managing Director for Bally Pan-Asia. In her new role, Burns will be responsible for gaming and systems activities throughout Asia, with an initial emphasis on Bally Casino Management Systems (CMS(TM)), Bally Slot Management Systems (SMS(TM)) and Bally TMS.

With experience in the gaming industry dating back to 1992, Burns relinquished her role as President of her own retail business in Delaware to accept this position with Bally. She previously served as General Manager for VLC, a gaming machine and systems company that was a division of U.S.-based Powerhouse Technologies, Inc. She was responsible for video lottery and gaming interests in Australia and New Zealand, specializing in video lottery consulting and sales and gaming machine and software sales. She also previously served as Director, International Sales for VLC.

The official contact information for the new office is: Bally Gaming and Systems Agenda Dr Mario Soares, 323 Edificio Banco de China 31 ddar (c) Macau S.A.R. Phone: +853-785-603 Fax: +853-785-608

Las Vegas-based Bally Gaming and Systems, a business unit of Alliance Gaming Corp. , designs, manufactures, operates and distributes advanced gaming devices and systems worldwide. Additional information on Bally Gaming and Systems can be found at http://www.ballygaming.com/ or http://www.ballysystems.com/. Alliance Gaming, a diversified gaming company with headquarters in Las Vegas, also owns and operates Rainbow Casino in Vicksburg, Miss. Additional information about the Company can be found at http://www.alliancegaming.com/.

This news release may contain "forward-looking" statements within the meaning of the Securities Act of 1933, as amended, and is subject to the safe harbor created thereby. Such information involves important risks and uncertainties that could significantly affect the results in the future and, accordingly, such results may differ from those expressed in any forward-looking statements. Future operating results may be adversely affected as a result of a number of risks that are detailed from time to time in the company's filings with the Securities and Exchange Commission.

Investor Contact: Mark Lipparelli Media Contact: Marcus Prater Alliance Gaming Bally Gaming and Systems (702) 270-7600 (702) 896-7828