Avon Products Introduces Its New Long-term Strategy

(RTTNews) - Avon Products Inc. (AVP) said that it will host its 2018 Investor Day and introduce the company's new long-term strategy to "Open Up Avon" and return to growth. The company also intends to outline near-term cost savings and capital investments to support the strategy and accelerate revenue and margin growth.

The company noted that it will be focusing on restoring competitiveness, modernizing and digitizing the Avon brand, and capitalizing on strategic breakout opportunities by recruiting and retaining more Representatives by increasing Her earnings and training with intent; opening up access to all consumers anywhere, anytime.

The company stated that it will refresh the brand identity to capitalize on Avon's strong brand recognition and provide relevant, on-trend innovative products; and unlock e-commerce, data and digital capabilities, as well as an open and simplified eco-system to increase access, reduce effort and provide tools to improve Her earnings.