16.09.2005 20:37:00

Ashworth, Inc. Announces Management Realignment in Support of Its Multi-Brand, Multi-Channel Strategy

Ashworth, Inc. (NASDAQ:ASHW), a leading designer ofgolf-inspired lifestyle sportswear, today announced the implementationof its plan to realign its finance, sourcing, production,distribution, design, sales and marketing management to better supportits multi-brand, multi-channel business model and further leverage thestrength of its Ashworth(R) and Callaway Golf apparel brands and theGame(R) and Kudzu(R) headwear brands.

The Company has appointed a permanent Chief Financial Officer, hasmade certain changes in its merchandising and design department toimprove future product line sell-through, and has made changes in itsproduct sourcing and inventory planning departments to improve futureforecasting and inventory turns.

The Company's Board of Directors (the "Board") has approved theappointment of Mr. Peter S. Case to the position of Executive VicePresident, Chief Financial Officer and Treasurer of the Companyeffective September 16, 2005. Mr. Case, 44, has been acting as theinterim Chief Financial Officer and Treasurer of the Company sinceJuly 29, 2005. Mr. Case is a California licensed CPA and has heldseveral increasingly responsible finance and operations positionswithin Ashworth since joining the Company as Director of Finance inJune 2000.

Additionally, the Board approved the promotion of Mr. Peter E.Holmberg to Executive Vice President of Merchandising, Design andProduction effective September 16, 2005. Mr. Holmberg has served asthe Senior Vice President of Merchandising and Design since May 20,2005. Prior to that, Mr. Holmberg held several increasinglyresponsible sales positions within Ashworth since joining the Companyas Director of Corporate Sales in July 1998.

As of September 16, 2005, Mr. Per B. Gasseholm has resigned fromhis position as Executive Vice President and Chief Operating Officerof Ashworth, Inc. to pursue other career opportunities. Mr.Gasseholm's primary focus had been the Company's distribution centeroperations, supply chain, and customer service functions on a globalbasis. The Company has decided not to replace Mr. Gasseholm at thistime and has reassigned his duties to other executives in the Company.

In addition to their regular duties, Mr. Case together with Mr.Randall L. Herrel, Sr., the Company's CEO, will oversee the operationof the Company's U.S. Embroidery and Distribution Center in Oceanside,California. Mr. Holmberg will oversee the Company's global Sourcingand Production departments and Mr. Gary I. (Sims) Schneiderman, theCompany's Executive Vice President of Sales and Marketing, willoversee the Company's Customer Service department.

These senior organizational changes are designed to improveperformance in the Company's departments and distribution channels.The Company has realigned its departments and functions to facilitategrowth and better support its multi-brand, multi-channel businessmodel. Additionally, these changes have been designed to supportshort-term strategic initiatives, long-term global vision goals andfuture growth.

Ashworth, Inc. is a designer of men's and women's golf-inspiredlifestyle sportswear distributed domestically and internationally ingolf pro shops, resorts, upscale department and specialty stores andto corporate customers. Ashworth products include three main brandextensions. Ashworth Collection(TM) is a range of upscale sportsweardesigned to be worn on and off course. Ashworth Authentics(TM)showcases popular items from the Ashworth line. Ashworth WeatherSystems(R) utilizes technology to create a balance between fashion andfunction in a variety of climatic conditions. Callaway Golf is atrademark of Callaway Golf Company. Ashworth, Inc., 2765 Loker AvenueWest, Carlsbad, CA 92008 is an Official Licensee of Callaway GolfCompany.

In July 2004, Ashworth, Inc. acquired Gekko Brands, LLC ("Gekko"),a leading designer, producer and distributor of headwear and apparelunder The Game(R) and Kudzu(R) brands. This strategic acquisitionprovides opportunity for additional growth in three new, qualitychannels of distribution for the Ashworth(R) and Callaway Golf apparelbrands as well as further growth from The Game and Kudzu brands' salesinto the Company's three traditional distribution channels. The Gamebrand products are marketed primarily under licenses to over 1,000colleges and universities, as well as to the PGA TOUR, resorts,entertainment complexes and sporting goods dealers that serve the highschool and college markets. The Game brand is one of the leadingheadwear brands in the College/Bookstore distribution channel. TheKudzu brand products are sold into the NASCAR/racing markets andthrough outdoor sports distribution channels, including fishing andhunting.

To learn more, please visit our Web site at www.ashworthinc.com.

This press release contains forward-looking statements related tothe Company's market position, finances, operating results, marketingplans and strategies. Readers are cautioned not to place unduereliance on these forward-looking statements, which speak only as ofthe date hereof. These statements involve risks and uncertainties thatcould cause actual results to differ materially from those projected.These risks include the timely development and acceptance of newproducts, as well as strategic alliances, the integration of theCompany's recent acquisition, the impact of competitive products andpricing, the success of the Callaway Golf apparel product line, thepreliminary nature of bookings information, the ongoing risk of excessor obsolete inventory, potential inadequacy of booked reserves, thesuccessful operation of the new distribution facility in Oceanside,CA, and other risks described in Ashworth, Inc.'s SEC reports,including the report on Form 10-K for the year ended October 31, 2004and Form 10-Q's filed thereafter. The Company undertakes no obligationto publicly release the results of any revision of the forward-lookingstatements.

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