American Greetings Wants Consumers to "#YOLO, SO #YODEL!" On Facebook

CLEVELAND, July 25, 2013 /PRNewswire/ -- American Greetings Corporation (NYSE: AM) asks everyone to join them in this summer's hottest trend, #Yodeling, because, You Only Live Once (YOLO).  A leader in social expressions announced the launch of its "#YOLO, SO YODEL!" Facebook contest, which invites consumers to spread a little happiness and laughter by submitting their own (brief) yodeling videos into its #Yodeling Contest Facebook tab. Videos will be accepted until midnight, July 31, and may be uploaded or recorded from a mobile phone.  

To enter "#YOLO, so #YODEL!," just visit American Greetings on Facebook and click on the #Yodeling Contest tab. Show off your unique vocal stylings for a chance to win a yodeling-themed prize package worth more than $1,400! The Grand Prize includes:

• A fancy, real accordion!
• Skype yodeling lesson with video ecard star Kerry Christensen!
• "U 2 Can Yodel" instructional CD by Kerry Christensen
• That Swiss wall mural you've always wanted!
• Genuine yet-not-exactly-official #yodeling costume!
• The amazing Electronic #Yodeling Pickle!
• A personalized beer stein!
• $500 VISA gift card
• One-year American Greetings.com membership

Five runners-up will also receive a $50 VISA gift card, a "U 2 Can Yodel" Instructional CD and a one-year membership to AmericanGreetings.com. Winners will be selected based on the number of votes their videos receive. Therefore, #Yodelers are encouraged to share their videos with their own individual social networks to encourage voting. Voting will take place August 1-8.

American Greetings introduces the contest in conjunction with the premiere of its innovative line of video ecards which includes a "Happy Birthday Yodel" card. These new singing greetings allow consumers to customize the ecard song lyrics for a fun, personalized birthday greeting. Just select a name and some funny personalizations from the drop-down menus, and share via Facebook, email and more!

"We love showing off our creativity and hope this contest encourages others to do so as well—plus have some hysterical fun," said Eliza Wing, director of digital brands at American Greetings. "'#YOLO, so YODEL!' creates an engaging contest that is as offbeat and hilarious as the cards themselves!"

The new video ecards feature unique songs for friends and family that tickle the funny bone with toe-tapping original music and comically customized lyrics. Senders choose from over 1,000 names and up to three other unique customizations about the recipients to include in the lyrics.

For more information on American Greetings, please visit www.corporate.americangreetings.com. You can also follow American Greetings on Twitter, Facebook, YouTube and Pinterest.

About American Greetings Corporation

For more than 100 years, American Greetings Corporation (NYSE: AM) has been a creator and manufacturer of innovative social expression products that assist consumers in enhancing their relationships to create happiness, laughter and love.  The Company's major greeting card lines are American Greetings, Carlton Cards, Gibson, Recycled Paper Greetings and Papyrus, and other paper product offerings include DesignWare party goods and American Greetings and Plus Mark gift-wrap and boxed cards.  American Greetings also has one of the largest collections of greetings on the Web, including greeting cards available at Cardstore.com and electronic greeting cards available at AmericanGreetings.com.  In addition to its product lines, American Greetings also creates and licenses popular character brands through the AG Properties group.  Headquartered in Cleveland, Ohio, American Greetings generates annual revenue of approximately $1.9 billion, and its products can be found in retail outlets worldwide.  For more information on the Company, visit http://corporate.americangreetings.com.

SOURCE American Greetings Corporation