15.04.2014 15:15:00
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Moody's: E-cigarettes unlikely to boost big tobacco in the near term
New York, April 15, 2014 -- The e-cigarette market, though growing fast, still offers only limited upside for US tobacco companies, Moody's Investors Service says in a new report, "E-Cigarettes Gaining Momentum but Near-Term Upside for Big Tobacco Is Limited." Even with expected sales growth of at least 50% annually over the next two years, the market will be too small to meaningfully affect companies' earnings.