20.10.2015 22:34:02
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Yahoo! Enters Service Agreement With Google
(RTTNews) - Yahoo! Inc. (YHOO) disclosed in a filing that it has entered a Service agreement with Google Inc. on October 19, 2015. The Services Agreement is effective as of October 1, 2015 and expires on December 31, 2018.
Google will pay Yahoo a percentage of the gross revenues from AdSense for Search service ads displayed on Yahoo Properties or Affiliate Sites. Yahoo will pay Google fees for requests for image search results or web algorithmic search results.
Under the terms of the Services Agreement, Google will provide Yahoo with search advertisements through Google's AdSense for Search service, web algorithmic search services through Google's Websearch Service, and image search services. The results provided by Google for these services will be available to Yahoo for display on both desktop and mobile platforms.
Yahoo noted that it has discretion to select which search queries to send to Google and is not obligated to send any minimum number of search queries. The Services Agreement is non-exclusive and expressly permits Yahoo to use any other search advertising services, including its own service, the services of Microsoft Corp. (MSFT) or other third parties.
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