Why Turning Point Brands Stock Was on Fire Today

A new marketing deal with a suitable business partner lit a hot flame under Turning Point Brands (NYSE: TPB) stock on the second-to-last trading day of the week. The tobacco products specialist's equity rocketed more than 10% higher that day, indicating widespread shareholder satisfaction with the deal. That partner is TKO Group Holdings (NYSE: TKO), the owner of Ultimate Fighting Championship (UFC) and World Wrestling Entertainment (WWE), among other sports and entertainment assets. TKO announced Thursday that it and Turning Point have entered into a multi-year marketing partnership centered on the tobacco company's FRE nicotine pouches. Image source: Getty Images.Continue readingWeiter zum vollständigen Artikel bei MotleyFool Weiter zum vollständigen Artikel bei MotleyFool